Editorial
May 11th, 2020
The Helm is Moving! Visit us in our new home down the street on May 22
We’re moving! But not far. Join us May 22 in our new location Big news, friends! We’re moving to a new location just a few doors down! You will now be able to find us at #102, 10145 104 Street in...
We’re moving! But not far. Join us May 22 in our new location Big news,...
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May 5th, 2020
6 shoes every man should own and the interesting history behind them
We’re getting back to basics today to talk footwear essentials. There are some shoe styles that every guy should have, whether for their longevity, their versatility, or their place in current culture. From dress shoes to sneakers, these shoes all have...
We’re getting back to basics today to talk footwear essentials. There are some shoe styles...
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April 27th, 2020
Inside Italy - Behind the Scenes During a Buying Trip at The Helm
Ponte Vecchio, Florence Italy is a hotbed for men’s fashion. Between the abundance of wool mills, Pitti Uomo, and Milan Fashion Week, the country is at the top of the list for anyone interested in menswear. From the effortlessly chic...
Ponte Vecchio, Florence Italy is a hotbed for men’s fashion. Between the abundance of wool...
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April 26th, 2020
Exploring Solomeo
There are some brands that are truly next level, and Brunello Cucinelli proves time and time again that they are one of them. One of the world’s most luxurious brands, Brunello Cucinelli not only produces some of the best clothing...
There are some brands that are truly next level, and Brunello Cucinelli proves time and...
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April 22nd, 2020
YES, PLEATS! Your guide to wearing pleated pants
Pleated pants are back in a big way. We've been seeing more relaxed trousers take the lead over the last couple seasons, and now pleats are lending themselves to the look. They add volume while still allowing the trousers to...
Pleated pants are back in a big way. We've been seeing more relaxed trousers...
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April 13th, 2020
A Minute With Aaron Pedersen
Dressed in all black (always), a smirk on his face, and a brain full of creative ideas, Aaron Pedersen is the human embodiment of “cool shit.” He’s a celebrated photographer based out of Edmonton, and he has been shooting our...
Dressed in all black (always), a smirk on his face, and a brain full of...
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March 24th, 2020
Introducing Ralph Lauren Purple Label to The Helm
Ralph Lauren’s Purple Label collection is the peak of luxury, and we are thrilled to bring this exclusive collection to Edmonton. With handcrafted pieces using the finest materials, this is a line where no detail has been overlooked. Launched in...
Ralph Lauren’s Purple Label collection is the peak of luxury, and we are thrilled to...
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March 13th, 2020
The Helm COVID-19 Update - Temporary Closure Info
May 11, 2020, update - Relocation and Reopen Date We have taken the opportunity during our closure to move to a fresh new space! Although the Alberta government is allowing retail stores to open beginning May 14, we are taking...
May 11, 2020, update - Relocation and Reopen Date We have taken the opportunity during...
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March 11th, 2020
How to do a spring wardrobe edit
Clearing out your out-of-season clothing for the spring and summer As the seasons change, so should your wardrobe. Properly storing your fall/winter items away for the season will not only give your closet extra breathing room, but it will also...
Clearing out your out-of-season clothing for the spring and summer As the seasons change, so...
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March 9th, 2020
Knitwear is the New Sport Shirt
Step outside the sport shirt box If a button-up sport shirt is your default choice for everything from business meetings to nights out, you aren’t alone. It’s easy, it’s a little dressy but not too dressy, and it lets you...
Step outside the sport shirt box If a button-up sport shirt is your default choice...
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February 26th, 2020
Ties are back: Here’s how to wear them with style
Ties are having a major resurgence. Whether you’re going for the preppy look with stripes and navy blazers or you are leaning more toward relaxed sartorial style with a deconstructed jacket and jeans, ties are going to play a major...
Ties are having a major resurgence. Whether you’re going for the preppy look with stripes...
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February 19th, 2020
How to care for leather shoes: 6 easy steps
Leather shoe care can seem daunting, but leather is actually incredibly durable when given just a little love. Proper care for leather shoes (whether dress shoes, boots, or casual sneakers) really comes down to two main concepts: keep them clean...
Leather shoe care can seem daunting, but leather is actually incredibly durable when given just...
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February 9th, 2020
What's Inspiring Us
Instagram Inspiration We spend a lot of time hunting for style inspiration, and Instagram is one of our favourite platforms to turn to. But in the age of online overstimulation, it’s hard not to get distracted by the junk that...
Instagram Inspiration We spend a lot of time hunting for style inspiration, and Instagram is...
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February 6th, 2020
Introducing The Helm’s SS20 Magnanni Footwear Collection
We’re thrilled to announce The Helm’s partnership with Magnanni for our main spring/summer 2020 footwear collection. Each of the 16 styles in this collection has been hand-selected by our team, paying attention to everything from the leather and silhouettes right...
We’re thrilled to announce The Helm’s partnership with Magnanni for our main spring/summer 2020 footwear...
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February 2nd, 2020
TRAVEL STYLE - 3 Key Items for 3 Fashion-Forward Cities
Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing regimen while still looking like you belong in your city of choice. Before jetsetting to any of these style-conscious hot spots, make sure you’ve got...
Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing...
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January 23rd, 2020
A.P.C.: The Masters of Parisian Casual Style
A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted in Paris, though their approach to style has effortlessly worked its way into the world's most fashionable cities: London, Tokyo, New York, LA. You’ll find...
A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted...
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