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New and Noteworthy
The Helm is Moving! Visit us in our new home down the street on May 22
May 11th, 2020

The Helm is Moving! Visit us in our new home down the street on May 22

We’re moving! But not far. Join us May 22 in our new location Big news, friends! We’re moving to a new location just a few doors down!  You will now be able to find us at #102, 10145 104 Street in...
We’re moving! But not far. Join us May 22 in our new location Big news,...
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Style Insights
6 shoes every man should own and the interesting history behind them
May 5th, 2020

6 shoes every man should own and the interesting history behind them

We’re getting back to basics today to talk footwear essentials. There are some shoe styles that every guy should have, whether for their longevity, their versatility, or their place in current culture.  From dress shoes to sneakers, these shoes all have...
We’re getting back to basics today to talk footwear essentials. There are some shoe styles...
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The Stories
Inside Italy - Behind the Scenes During a Buying Trip at The Helm
April 27th, 2020

Inside Italy - Behind the Scenes During a Buying Trip at The Helm

Ponte Vecchio, Florence Italy is a hotbed for men’s fashion. Between the abundance of wool mills, Pitti Uomo, and Milan Fashion Week, the country is at the top of the list for anyone interested in menswear.  From the effortlessly chic...
Ponte Vecchio, Florence Italy is a hotbed for men’s fashion. Between the abundance of wool...
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The Lifestyle
Exploring Solomeo
April 26th, 2020

Exploring Solomeo

There are some brands that are truly next level, and Brunello Cucinelli proves time and time again that they are one of them. One of the world’s most luxurious brands, Brunello Cucinelli not only produces some of the best clothing...
There are some brands that are truly next level, and Brunello Cucinelli proves time and...
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Style Insights
YES, PLEATS! Your guide to wearing pleated pants
April 22nd, 2020

YES, PLEATS! Your guide to wearing pleated pants

Pleated pants are back in a big way.   We've been seeing more relaxed trousers take the lead over the last couple seasons, and now pleats are lending themselves to the look. They add volume while still allowing the trousers to...
Pleated pants are back in a big way.   We've been seeing more relaxed trousers...
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The Stories
A Minute With Aaron Pedersen
April 13th, 2020

A Minute With Aaron Pedersen

Dressed in all black (always), a smirk on his face, and a brain full of creative ideas, Aaron Pedersen is the human embodiment of “cool shit.” He’s a celebrated photographer based out of Edmonton, and he has been shooting our...
Dressed in all black (always), a smirk on his face, and a brain full of...
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New and Noteworthy
Introducing Ralph Lauren Purple Label to The Helm
March 24th, 2020

Introducing Ralph Lauren Purple Label to The Helm

Ralph Lauren’s Purple Label collection is the peak of luxury, and we are thrilled to bring this exclusive collection to Edmonton. With handcrafted pieces using the finest materials, this is a line where no detail has been overlooked. Launched in...
Ralph Lauren’s Purple Label collection is the peak of luxury, and we are thrilled to...
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The Helm COVID-19 Update - Temporary Closure Info
March 13th, 2020

The Helm COVID-19 Update - Temporary Closure Info

May 11, 2020, update - Relocation and Reopen Date We have taken the opportunity during our closure to move to a fresh new space! Although the Alberta government is allowing retail stores to open beginning May 14, we are taking...
May 11, 2020, update - Relocation and Reopen Date We have taken the opportunity during...
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Style Insights
How to do a spring wardrobe edit
March 11th, 2020

How to do a spring wardrobe edit

Clearing out your out-of-season clothing for the spring and summer As the seasons change, so should your wardrobe. Properly storing your fall/winter items away for the season will not only give your closet extra breathing room, but it will also...
Clearing out your out-of-season clothing for the spring and summer As the seasons change, so...
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Style Insights
Knitwear is the New Sport Shirt
March 9th, 2020

Knitwear is the New Sport Shirt

Step outside the sport shirt box If a button-up sport shirt is your default choice for everything from business meetings to nights out, you aren’t alone. It’s easy, it’s a little dressy but not too dressy, and it lets you...
Step outside the sport shirt box If a button-up sport shirt is your default choice...
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Style Insights
Ties are back: Here’s how to wear them with style
February 26th, 2020

Ties are back: Here’s how to wear them with style

Ties are having a major resurgence. Whether you’re going for the preppy look with stripes and navy blazers or you are leaning more toward relaxed sartorial style with a deconstructed jacket and jeans, ties are going to play a major...
Ties are having a major resurgence. Whether you’re going for the preppy look with stripes...
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Style Insights
How to care for leather shoes: 6 easy steps
February 19th, 2020

How to care for leather shoes: 6 easy steps

Leather shoe care can seem daunting, but leather is actually incredibly durable when given just a little love. Proper care for leather shoes (whether dress shoes, boots, or casual sneakers) really comes down to two main concepts: keep them clean...
Leather shoe care can seem daunting, but leather is actually incredibly durable when given just...
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The Lifestyle
What's Inspiring Us
February 9th, 2020

What's Inspiring Us

Instagram Inspiration  We spend a lot of time hunting for style inspiration, and Instagram is one of our favourite platforms to turn to. But in the age of online overstimulation, it’s hard not to get distracted by the junk that...
Instagram Inspiration  We spend a lot of time hunting for style inspiration, and Instagram is...
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New and Noteworthy
Introducing The Helm’s SS20 Magnanni Footwear Collection
February 6th, 2020

Introducing The Helm’s SS20 Magnanni Footwear Collection

We’re thrilled to announce The Helm’s partnership with Magnanni for our main spring/summer 2020 footwear collection. Each of the 16 styles in this collection has been hand-selected by our team, paying attention to everything from the leather and silhouettes right...
We’re thrilled to announce The Helm’s partnership with Magnanni for our main spring/summer 2020 footwear...
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Style Insights
TRAVEL STYLE - 3 Key Items for 3 Fashion-Forward Cities
February 2nd, 2020

TRAVEL STYLE - 3 Key Items for 3 Fashion-Forward Cities

Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing regimen while still looking like you belong in your city of choice. Before jetsetting to any of these style-conscious hot spots, make sure you’ve got...
Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing...
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New and Noteworthy
A.P.C.: The Masters of Parisian Casual Style
January 23rd, 2020

A.P.C.: The Masters of Parisian Casual Style

A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted in Paris, though their approach to style has effortlessly worked its way into the world's most fashionable cities: London, Tokyo, New York, LA. You’ll find...
A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted...
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