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Style Insights
What to Wear to a Holiday Party
November 8th, 2018

What to Wear to a Holiday Party

November is here, the snow is flying, and it’s time to start thinking about what to wear to all the holiday parties you have coming up. Not sure what to wear to that charity gala or work Christmas party? Worried...
November is here, the snow is flying, and it’s time to start thinking about what...
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New and Noteworthy
The Helm Exclusive - O’Keeffe Shoes
November 1st, 2018

The Helm Exclusive - O’Keeffe Shoes

There’s something about a impeccably made shoe that doesn’t need to be shouted from the rooftops. If you haven’t heard of O’Keeffes, you wouldn’t be alone. This brand keeps a relatively low profile, but for those who know, this is...
There’s something about a impeccably made shoe that doesn’t need to be shouted from the...
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Style Insights
Warm without the bulk: Sleek outerwear choices for winter
October 25th, 2018

Warm without the bulk: Sleek outerwear choices for winter

As the temperature dips, we’ve been thinking about ways to stay warm without looking like a marshmallow. Luckily, we’ve introduced a couple brands this season that are helping us do just that. Descente, Hugo, and Hestra have a selection of...
As the temperature dips, we’ve been thinking about ways to stay warm without looking like...
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New and Noteworthy
Introducing A.P.C. to The Helm: Don’t call them trendy
October 22nd, 2018

Introducing A.P.C. to The Helm: Don’t call them trendy

Those who know minimalist fashion know that A.P.C. is THE go-to brand. Short for Atelier de Production et de Création, A.P.C. is one of the most influential ready-to-wear clothing brands out of France, with their collection of denim, sportswear, outerwear,...
Those who know minimalist fashion know that A.P.C. is THE go-to brand. Short for Atelier...
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New and Noteworthy
Introducing Howlin’, a Belgian Addition to The Helm’s Fall Lineup
October 16th, 2018

Introducing Howlin’, a Belgian Addition to The Helm’s Fall Lineup

We’re always on the lookout for knitwear brands that combine traditional craftsmanship and high-quality fabrics with contemporary styles, and Howlin’ has really won us over. We can’t wait to show you this line, which is exclusive to The Helm in...
We’re always on the lookout for knitwear brands that combine traditional craftsmanship and high-quality fabrics...
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New and Noteworthy
50 years of fashion with Ralph Lauren
October 15th, 2018

50 years of fashion with Ralph Lauren

It started with a necktie and grew into one of America’s most iconic fashion brands: Ralph Lauren has just celebrated their 50th anniversary, and what a celebration it was. With a star-studded invite list (including Kanye West, Hillary Clinton, Calvin...
It started with a necktie and grew into one of America’s most iconic fashion brands:...
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The Stories
Behind the Scenes with The Helm: How our Cold Weather Collection came to life
October 10th, 2018

Behind the Scenes with The Helm: How our Cold Weather Collection came to life

If you’ve ever seen our campaigns and wondered how they came to be, now is your chance to catch a glimpse of our process. While our photos and videos may look effortless, there are often months of planning and hard...
If you’ve ever seen our campaigns and wondered how they came to be, now is...
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The Stories
The Helmsmen Series: A conversation with Nick Ashley of Private White V.C.
October 2nd, 2018

The Helmsmen Series: A conversation with Nick Ashley of Private White V.C.

For our very first international edition of The Helmsmen, we had the immense pleasure of sitting down to chat with Nick Ashley, Creative Director of Private White V.C. Private White is one of the last standing outerwear manufacturers in Manchester,...
For our very first international edition of The Helmsmen, we had the immense pleasure of...
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New and Noteworthy
Introducing Portuguese Flannel and Danner: two new brands helping us roll out the season’s top look
September 11th, 2018

Introducing Portuguese Flannel and Danner: two new brands helping us roll out the season’s top look

This season’s top look is rugged and refined Hiking-style boots and warm flannels are hitting the streets hard this season to create a masculine, alpine-inspired look. Conjuring up visions of mountain retreats and campfires at an ultra-posh cabin, this is...
This season’s top look is rugged and refined Hiking-style boots and warm flannels are hitting...
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New and Noteworthy
Embrace the Unusual and the Innovative with New Balance
September 6th, 2018

Embrace the Unusual and the Innovative with New Balance

We love when a classic brand looks for new ways to innovate, and New Balance is definitely one to watch. Not only are constantly adding new tech to their sneakers, they’re also experimenting with style in a way that we...
We love when a classic brand looks for new ways to innovate, and New Balance...
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New and Noteworthy
3 WAYS TO WEAR CASUAL KNITWEAR AND STILL LOOK STYLISH, FEATURING ALEX MILL
August 22nd, 2018

3 WAYS TO WEAR CASUAL KNITWEAR AND STILL LOOK STYLISH, FEATURING ALEX MILL

If you’re the type of guy who wears a suit grocery shopping, we’re all for that. But if you like a bit more comfort in your life, a good, casual knit is a must-have. Just because you’re wearing casual attire...
If you’re the type of guy who wears a suit grocery shopping, we’re all for...
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The Stories
HELMSMEN SERIES: A CONVERSATION WITH MATT AND SIMON OF DOUGHNUT PARTY
August 15th, 2018

HELMSMEN SERIES: A CONVERSATION WITH MATT AND SIMON OF DOUGHNUT PARTY

Simon Underwood and Matthew Garrett, founders of Doughnut Party If you think about doughnuts in Edmonton, chances are, Doughnut Party will come to mind. Matthew Garrett and Simon Underwood have been in the doughnut game for over 6 years now,...
Simon Underwood and Matthew Garrett, founders of Doughnut Party If you think about doughnuts in...
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Style Insights
THE 8 BEST EDMONTON PATIOS TO SOAK UP THE SUMMER (AND WHAT TO WEAR THERE)
August 2nd, 2018

THE 8 BEST EDMONTON PATIOS TO SOAK UP THE SUMMER (AND WHAT TO WEAR THERE)

We hate to be the bearer of bad news, but the end is in sight for summer 2018 in Edmonton. We’ve got a handful of good weekends left though, so we thought we’d share some of our favourite patios in...
We hate to be the bearer of bad news, but the end is in sight...
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Style Insights
From Wimbledon to Edmonton - Recreating the best looks
July 25th, 2018

From Wimbledon to Edmonton - Recreating the best looks

If you want to look polished, you don’t have to look much further than Wimbledon for inspiration. Perhaps the most stylish sporting event going, Wimbledon is usually a go-to for men's summer fashion. We found a few of our favourites...
If you want to look polished, you don’t have to look much further than Wimbledon...
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The Stories
BEHIND THE HELM WITH ALANA
July 18th, 2018

BEHIND THE HELM WITH ALANA

  Illustration by Yu-Chen Tseng We’d like to introduce you to a few of the people behind The Helm who are helping our clients become some of the most stylish men in Canada and beyond. First up is Alana, our General...
  Illustration by Yu-Chen Tseng We’d like to introduce you to a few of the people...
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Style Insights
TO TUCK OR NOT TO TUCK—ALL YOUR SHIRT QUESTIONS ANSWERED
July 11th, 2018

TO TUCK OR NOT TO TUCK—ALL YOUR SHIRT QUESTIONS ANSWERED

HOW TO WEAR YOUR DRESS SHIRTS AND SPORT SHIRTS THE RIGHT WAY If you’ve been watching Netflix recently, you’ve likely seen that the new version of Queer Eye is taking over.  The Fab 5 from the show have been featured...
HOW TO WEAR YOUR DRESS SHIRTS AND SPORT SHIRTS THE RIGHT WAY If you’ve been...
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