Editorial
September 16th, 2020
A spotlight on Portuguese Flannel
The best flannel in the world is made in Portugal, and the team at the aptly named Portuguese Flannel really can’t be beaten. They’ve combined incredible traditional fabrics with master craftsmanship and modern design to build a brand known for...
The best flannel in the world is made in Portugal, and the team at the...
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September 9th, 2020
3 Key Layered Looks For Fall
For those interested in style, fall can be an exciting time of year. It feels like the start of a new year, and with it comes a fresh approach to style. After dealing with the heat all summer, we’re ready...
For those interested in style, fall can be an exciting time of year. It feels...
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September 2nd, 2020
Behind the Helm with Zach
Get to know the faces behind The Helm. We’d like to introduce you to Zach, one of the people behind The Helm helping our clients become some of the most stylish men in Edmonton and beyond. Zach’s history with The Helm...
Get to know the faces behind The Helm. We’d like to introduce you to Zach,...
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August 19th, 2020
Men’s Style Glossary - Suit Terms Defined
Shopping for a suit can be overwhelming, especially if it’s not something you often do. You might find yourself deciding between roped or soft shoulders, determining what type of lapel you want, or figuring out what kind of pockets you...
Shopping for a suit can be overwhelming, especially if it’s not something you often do....
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August 13th, 2020
The Helm’s FW20 Magnanni Footwear Collection
We’re thrilled to launch The Helm’s exclusive FW20 Magnanni footwear collection. We’ve worked with their team out of Spain to hand-pick a unique selection for the upcoming fall and winter. This season, a conscious effort was made to ensure that...
We’re thrilled to launch The Helm’s exclusive FW20 Magnanni footwear collection. We’ve worked with their...
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August 5th, 2020
5 Sure-Bet Brands For Online Shopping at The Helm
We know that there are always a few nerves when it comes to online shopping. It’s hard to be sure of fit, fabrics, and quality when you can’t physically try an item on. If you’re not in the Edmonton area...
We know that there are always a few nerves when it comes to online shopping....
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July 29th, 2020
A Spotlight on Frame Jeans
Just as Italy is known for suits, Los Angeles is known for jeans. That’s why Frame founders Jens Grede and Erik Torstensson set up shop in LA when they founded their denim brand in 2012, despite their Swedish roots. Though...
Just as Italy is known for suits, Los Angeles is known for jeans. That’s why...
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July 20th, 2020
Top 10 Signs You’re in a Poor-Fitting Suit
The 2020 Update How your suit should actually fit There are always going to be online lists pointing out the dos and don’ts of suit etiquette. They often outline a very basic right and wrong, black and white opinion on how a...
The 2020 Update How your suit should actually fit There are always going to be online...
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July 6th, 2020
How to pull off the nonchalant elegance of the casual summer suit
Why you need to wear your suits casually In the midst of an unusual summer where you may or may not be living most of your days in loungewear, it’s time to rethink the rules of fashion. We’re at a...
Why you need to wear your suits casually In the midst of an unusual summer...
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July 5th, 2020
Osteria del Cinghiale Bianco: Our top spot to eat in Florence
Bistecca Florentine at Osteria del Cinghiale Bianco There are endless amazing restaurants in Florence, but our favourite dining experience on our last trip to Italy was at Osteria del Cinghiale Bianco. Dinner was perfectly complemented by post-dinner drinks at the restaurant’s sister...
Bistecca Florentine at Osteria del Cinghiale Bianco There are endless amazing restaurants in Florence, but...
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June 24th, 2020
Six Wardrobe Essentials That Never Go Out Of Style - Summer Edition
There are some items in a man’s wardrobe that never go out of style. The details don’t vary much from year to year so you don’t have to worry about updating them all the time, and they are functional for...
There are some items in a man’s wardrobe that never go out of style. The...
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June 17th, 2020
Echizenya: The Trousers of the Future
We’ve been on the hunt for a show-stopping trouser brand for a while, and we can safely say that we’ve found it in Japanese-born Echizenya. Thoughtful and intentional design, impeccable craftsmanship, and best of all, machine washable. Yeah, that’s right....
We’ve been on the hunt for a show-stopping trouser brand for a while, and we...
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June 10th, 2020
The history of the camp collar shirt and how to wear it
Known sometimes as a Cuban shirt or pyjama collar (or bowling shirt or cabana shirt or aloha shirt or safari shirt or…), the camp collar shirt has a long history that places it right in the middle of essential summer...
Known sometimes as a Cuban shirt or pyjama collar (or bowling shirt or cabana shirt...
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June 4th, 2020
We have work to do.
Much of the fashion industry has been built off of the talents, labour, and creativity of Black people, just as so many industries are. We must not ignore the injustices they face. This past week, we’ve spent some time reading,...
Much of the fashion industry has been built off of the talents, labour, and creativity...
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May 20th, 2020
Reopening May 22 - COVID-19 Precautions
We Are Open May 22! We’re all moved into our new space and ready to welcome you in starting May 22. Our new address is #102, 10145 104 Street, Edmonton, AB. We will be back to regular store hours; however, you’ll...
We Are Open May 22! We’re all moved into our new space and ready to...
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May 14th, 2020
The best basics - Sunspel’s role in producing the first luxury t-shirt
If you tend to buy your t-shirts in bulk, it’s time to reconsider. In the age of fast fashion, it’s easy to pick up a stack of $10 t-shirts and call it a day. Chances are, you find yourself replacing...
If you tend to buy your t-shirts in bulk, it’s time to reconsider. In the...
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