Behind the Brand:

Behind the Brand:

Our Top Picks from Brunello Cucinelli + Why We Carry the Brand

Over the decades, Brunello Cucinelli has built its brand on its commitment to well-made goods, meticulous attention to detail, and a distinctive look that transcends trends and logos.

Philanthropy as a Distinctive Trait

The brand's founder, Brunello Cucinelli, is not only a visionary designer but also a philanthropist with a deep belief in the dignity of humankind. Many of the brand’s collections are designed and created in the Hamlet of Solomeo, the hometown of Brunello's wife. Here, the designer has invested millions in arts and culture, restoring architecture, and creating essential community infrastructure, including a new library, theater, and winery.

Visiting Solomeo: A Transformative Experience

While Brunello Cucinelli’s brand story, values and overall quality of clothing made them a great addition to The Helm’s third-floor goods, it wasn’t until our team visited that the mission and vision of Brunello Cucinelli’s brand came to life. Our experience in Solomeo left an incredible mark. The attention to detail and care evident in each garment produced spoke volumes about the brand's commitment to excellence. The visit showcased not just a factory but an institution where a school for aspiring tailors exists, teaching the craft to younger generations. The intersection of art, fashion, lifestyle, and overall human well-being became palpable during the factory tour—an experience that made Brunello Cucinelli not just a brand but a unique journey into the heart of Italian craftsmanship. To top off the entire experience, we had the opportunity to sit down with Brunello himself to learn more about his story and his passion behind building his brand into what it is today. You can watch the interview below.

As The Helm proudly carries Brunello Cucinelli, it is more than a fashion choice; it's a commitment to timeless elegance, quality, and the values that make luxury more than a trend.

Chad's Interview with Brunello Cucinelli:

Our Top Picks for Spring Summer 2024

With that in mind, we are excited to present our top picks from Brunello Cucinelli’s Spring Summer 2024 Collection.

Grey Wool Fresco Lightweight Down Vest

Crafted from virgin wool, a thin and versatile fabric, this vest is ideal for transitional seasons, offering a weightless feel with high-quality goose down and feather fill. Style it with Brunello's Pink Paisley Cotton Shirt for a pop of colour, a beige full zip ribbed sweater and your favourite light wash jeans.

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White Ribbed Cotton Polo Shirt

Crafted from high-quality cotton, this short-sleeve polo shirt features a ribbed, knitted construction and a classic polo collar with buttons, embodying a sleek all-white design. Versatile and dependable, this polo shirt is a wardrobe staple that effortlessly elevates casual ensembles.

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Light Brown Biker Leather Jacket

Made from luxurious suede, one of the iconic leathers used in their menswear collections, the jacket features an ultra-soft texture and a subtle shimmering effect. The thin suede used in crafting this jacket not only provides a refined appearance but also combines lightness and softness, resulting in a velvety texture.

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Light Grey Sand Suede Loafer

Brunello Cucinelli's Sand Suede Loafer Sneakers with natural rubber soles offer a contemporary twist on the classic loafer and sneaker styles. The unmistakable loafer inspiration is evident in the design, combined with modern elements for a casual yet elegant appearance. Crafted from refined suede, this pair of shoes features a neutral grey hue. Style this with any casual or semi-formal ensemble.

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Light brown Malfile English Rib Full Zip Cardigan

Crafted from pure cotton malfilé yarn, this cardigan features a characteristic appearance with a ribbed effect, enhancing its lightweight and slightly rustic feel. This versatile piece can be paired effortlessly with Brunello's pink paisley dress shirt, classic blue jeans, and grey slip-on loafers for a relaxed look.

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Brunello Cucinelli

Experience the best of Brunello Cucinelli yourself

Easy Returns

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For local orders, in-store pickup is available for no cost.

Lifetime Service

Your clothing should always represent you well, whether you bought it yesterday or 5 years ago.

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The Flagship

Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.