SS25 Seasonal Highlight
A closer look at the themes and inspirations shaping the season.
May 3rd,
2025
The Helm’s Winter 2024 Outerwear Highlights
Now that winter is in full swing, it’s the perfect time to upgrade your outerwear collection. From more formal pieces...
December 10th,
2024
Introducing: A Virtual Shopping Experience
We’re excited to bring the personalized in-store shopping experience to you online! With our new virtual shopping feature, you can book a one-on-one...
December 9th,
2024
Dressed for Urban Terrain with Stone Island
Founded by Massimo Osti in 1982 and acquired by Moncler in 2020, functional luxury is something that Stone Island has...
September 19th,
2024
Introducing, Damascena
Made-to-measure and ready-to-wear items that are high-quality, fashion-forward products at an unbeatable value.
September 19th,
2024
The Rugged Allure of The Rockies
As proud Albertans, we’re constantly in awe of the natural beauty that surrounds us in the Canadian Rockies. From the...
September 19th,
2024
From Tie Salesman to Household Name: Ralph Lauren’s Timeless Impact on Fashion
Ralph Lauren is known for his ability to see beyond the fashion trends. In fact, when asked earlier in his...
September 19th,
2024
Urban Frontier: Sartorial Inspiration from the Capital City
Alberta’s urban centers hold their own kind of allure. As Edmontonians, we’re inspired by the dynamic energy and diverse cultural...
September 19th,
2024
Your New Fool-Proof Packing Method
How Chad fits a 2-week, cool-weather European trip into a carry-on. There's nothing fun about checking luggage, you hold up your...
September 19th,
2024
A Minute with Erik Torstensson
In this rapid-fire interview, fashion expert and FRAME denim co-founder Erik Torstensson shares his insights on the industry, his brand,...
September 19th,
2024
It's Time to Loosen Up
We all know menswear and fashion as a whole is cyclical. What goes around comes around, and right now a...
September 19th,
2024
Prairie Poetics: Inspiration from Alberta’s Heartlands
The vast, rolling prairies and fertile farmlands of Alberta are a unique asset to our province. Here, you find a...
September 19th,
2024
Easy Returns
We understand that things don't always work out. We offer easy returns in-store or by mail.
See it in-store
Come see the product up close at our Flagship Store.
Pickup in store
For local orders, in-store pickup is available for no cost.
Lifetime Service
Your clothing should always represent you well, whether you bought it yesterday or 5 years ago.
The Flagship
Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.