Meet Sonrisa, the Italian Shirtmaker New to The Helm
New to The Helm, Sonrisa brings more than three decades of Italian shirtmaking expertise to a collection designed for the way men dress today.
New to The Helm, Sonrisa brings more than three decades of Italian shirtmaking expertise to our collection. Founded in 1993, the brand has remained dedicated to creating high-quality shirts for both business and leisure.
Each piece is made in Italy using Italian fabrics and reflects the country’s longstanding textile and tailoring traditions. Sonrisa places particular emphasis on fabric, cut and construction, bringing these elements together in shirts that feel refined without feeling overly formal.
Our first nine-piece collection introduces that approach through soft jersey styles, versatile solids and understated plaids designed for the way men dress today.
Crafted using Italian fabrics and generations of textile expertise.
Jersey fabrics bring softness and ease to classic shirt silhouettes.
Designed to move naturally between casual and tailored wardrobes.
Wear one open over a T-shirt with denim for the weekend, or layer it beneath a sport jacket when the day calls for something more polished. Choose a solid for an understated look or introduce one of the plaids for added colour and character.
This ability to move naturally between casual and tailored wardrobes is what makes Sonrisa different. Italian craftsmanship, everyday comfort and considered style come together in shirts designed to fit into your life, not just your wardrobe.
We understand that things don't always work out. We offer easy returns in-store or by mail.
Come see the product up close at our Flagship Store.
For local orders, in-store pickup is available for no cost.
Your clothing should always represent you well, whether you bought it yesterday or 5 years ago.
The Flagship
Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.