A Minute with Erik Torstensson

A Minute with Erik Torstensson

In this rapid-fire interview, fashion expert and FRAME denim co-founder Erik Torstensson shares his insights on the industry, his brand,...
September 19th, 2024
It's Time to Loosen Up

It's Time to Loosen Up

We all know menswear and fashion as a whole is cyclical. What goes around comes around, and right now a...
September 19th, 2024
Prairie Poetics: Inspiration from Alberta’s Heartlands

Prairie Poetics: Inspiration from Alberta’s Heartlands

The vast, rolling prairies and fertile farmlands of Alberta are a unique asset to our province. Here, you find a...
September 19th, 2024
Behind the Brand: Portuguese Flannel

Behind the Brand: Portuguese Flannel

Exploring tradition, craftsmanship and timeless style.
June 10th, 2024
Your Summer Essentials: Top Items You Need This Summer

Your Summer Essentials: Top Items You Need This Summer

Whether you're planning a coastal getaway or simply enjoying the urban sun, here’s a rundown of the must-have summer essentials.
May 21st, 2024
Weddings

The Wedding Guest Dress Code Decoded

Weddings, those joyous celebrations of love and commitment, often come with a little dose of stress for guests: what to...
May 15th, 2024
3 Key Ways to Wear Linen this Summer

3 Key Ways to Wear Linen this Summer

In this editorial, we’re putting all your worries about linen to ease. Read on as we walk through the versatility...
May 7th, 2024
Behind the Brand: Richard J. Brown

Behind the Brand: Richard J. Brown

Headquartered in Milan and founded in 2007, Richard J. Brown embodies an elegant, European approach to denim.
April 22nd, 2024
Our Picks: Must-Have Items for SS24

Our Picks: Must-Have Items for SS24

From casual camp collar shirts to luxury lambskin jackets, we’re breaking down a few of our favourite items for SS24.
April 15th, 2024
Behind the Brand: 04651/ a trip in a bag
Five Elevated Casual Looks We’re Loving for Spring
Principia | A Deep Dive into Men's SS24 Fashion

Principia | A Deep Dive into Men's SS24 Fashion

Presenting the fundamentals of menswear in a fresh light. Throughout this guide, we’re exploring the foundational pieces of a well-rounded...
March 20th, 2024
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The Helm Clothing

The Flagship

Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.