3 Key Ways to Wear Linen this Summer

3 Key Ways to Wear Linen this Summer

In this editorial, we’re putting all your worries about linen to ease. Read on as we walk through the versatility...
May 7th, 2024
Behind the Brand: Richard J. Brown

Behind the Brand: Richard J. Brown

Headquartered in Milan and founded in 2007, Richard J. Brown embodies an elegant, European approach to denim.
April 22nd, 2024
Our Picks: Must-Have Items for SS24

Our Picks: Must-Have Items for SS24

From casual camp collar shirts to luxury lambskin jackets, we’re breaking down a few of our favourite items for SS24.
April 15th, 2024
Behind the Brand: 04651/ a trip in a bag
Five Elevated Casual Looks We’re Loving for Spring
Principia | A Deep Dive into Men's SS24 Fashion

Principia | A Deep Dive into Men's SS24 Fashion

Presenting the fundamentals of menswear in a fresh light. Throughout this guide, we’re exploring the foundational pieces of a well-rounded...
March 20th, 2024
Principia: Presenting The Fundamentals of Men's Fashion in a Fresh Light

Principia: Presenting The Fundamentals of Men's Fashion in a Fresh Light

The Spring Summer 2024 Collection explores the foundational pieces of a well-rounded, seasonal wardrobe through specific colours, fabrics, and overall...
March 13th, 2024
ZEGNA: Balancing Tradition and Innovation

ZEGNA: Balancing Tradition and Innovation

As a mainstay at The Helm, ZEGNA embodies the ever-evolving world of contemporary style while maintaining its luxurious roots.
February 28th, 2024
The Neutral Lover’s Guide to Colour

The Neutral Lover’s Guide to Colour

 In this guide, we'll explore why adding colour is beneficial, key considerations for incorporating it seamlessly, and simple ways to...
February 20th, 2024
The Date Night Edit: 3 Looks to Consider for Your Next Date

The Date Night Edit: 3 Looks to Consider for Your Next Date

Three types of dates. Three different looks. Whether you're gearing up for a romantic dinner, a day date filled with...
February 5th, 2024
Behind the Brand: Our Top Picks from Brunello Cucinelli + Why We Carry the Brand

Behind the Brand: Our Top Picks from Brunello Cucinelli + Why We Carry the Brand

Over the decades, Brunello Cucinelli has built its brand on its commitment to well-made goods, meticulous attention to detail, and...
January 29th, 2024
Basics Elevated: Three Ways to Style (and Elevate) Your Basic Knit Crewneck

Basics Elevated: Three Ways to Style (and Elevate) Your Basic Knit Crewneck

From casual outings to more formal occasions, knitwear serves as a consistent and (depending on how you style it) versatile...
January 22nd, 2024
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The Helm Clothing

The Flagship

Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.