SS25 Seasonal highlight
A closer look at the themes and inspirations shaping the season.
Presenting a dynamic shift in men’s fashion through a new seasonal lens. The Spring Summer 2025 collection highlights a move towards ease, expression and technical refinement. This season is about elevating everyday pieces through thoughtful materials, functional design, and a bolder perspective — seen brand by brand.
When thinking of summer style, classic tones, bright patterns and clean-fitting silhouettes often come to mind. But this year, brands like Stone Island, RRL and Zegna are reimagining things—introducing rich chocolate tones, relaxed fits, and weather-resilient technical fabrics that defy the traditional idea of summer dressing. We’ll explore elements that effortlessly inject personality into your wardrobe that feels both functional and expressive.
BROWN IN TOWN
Brown is the new black. This season, rich chocolate hues take center stage, offering a warmer, more grounded alternative to classic black. The beauty of brown lies in its depth and versatility, layering effortlessly without the need for a perfect match. From deep chocolate and soft tans to natural linens, the palette adds an understated elegance to both tailoring and casual wear in SS25.
Don't be afraid to wear all shades of browns together, they naturally balance each other out. A darker jacket over lighter trousers, or vice versa, feels put-together without looking forced. ZEGNA’s take this season makes it easy, with pieces that are designed to layer without clashing.
BROWN IN TOWN
Brown is the new black. This season, rich chocolate hues take center stage, offering a warmer, more grounded alternative to classic black. The beauty of brown lies in its depth and versatility, layering effortlessly without the need for a perfect match. From deep chocolate and soft tans to natural linens, the palette adds an understated elegance to both tailoring and casual wear in SS25.
Don't be afraid to wear all shades of browns together, they naturally balance each other out. A darker jacket over lighter trousers, or vice versa, feels put-together without looking forced. ZEGNA’s take this season makes it easy, with pieces that are designed to layer without clashing.
A closer look at Boglioli's soft tailoring in warm, earthy tones. Explore more from Boglioli
TECHNICALLY SAVVY
Innovation and style bridge together through technical fabrics that deliver comfort, weather resilience, and ease of movement, without compromising on style. This season, performance-driven pieces bring high functionality to the modern wardrobe while elevating casual looks with standout designs.
Think Stone Island: leading with military-inspired cotton and advanced garment dyeing techniques that continue to redefine utility wear. These pieces aren’t just smart—they’re stylish enough to hold their own as statement items. Or look at ZEGNA’s Motorin jacket, which blends water-resistant functionality with wool textiles for warmth, sophistication and year-round wearability.
TECHNICALLY SAVVY
Innovation and style bridge together through technical fabrics that deliver comfort, weather resilience, and ease of movement, without compromising on style. This season, performance-driven pieces bring high functionality to the modern wardrobe while elevating casual looks with standout designs.
Think Stone Island: leading with military-inspired cotton and advanced garment dyeing techniques that continue to redefine utility wear. These pieces aren’t just smart—they’re stylish enough to hold their own as statement items. Or look at ZEGNA’s Motorin jacket, which blends water-resistant functionality with wool textiles for warmth, sophistication and year-round wearability.
Fabrics engineered for movement and durability. Explore more from Stone Island
BOLD & BAGGY
Slim silhouettes have been a long staple in menswear - but not this season. As we move into Spring Summer 2025, we shift towards looser, more fluid silhouettes - paired with a bolder approach to dressing. Baggy trousers and relaxed shirts offer breathability and movement, while maintaining a sharp, intentional look. Designers like Boglioli and Double RL explore this attitude with bold sport jackets, relaxed tailoring, and striking patterns that encourage expression and an individualistic approach to fashion.
Our advice? Step out of your comfort zone. Try silhouettes or colors you never imagined yourself wearing — you might find they elevate your usual rotation in unexpected ways. If you’ve already mastered the basics, now’s the time to lean into bold, playful colors and patterns in your everyday wardrobe.
BOLD & BAGGY
Slim silhouettes have been a long staple in menswear - but not this season. As we move into Spring Summer 2025, we shift towards looser, more fluid silhouettes - paired with a bolder approach to dressing. Baggy trousers and relaxed shirts offer breathability and movement, while maintaining a sharp, intentional look. Designers like Boglioli and Double RL explore this attitude with bold sport jackets, relaxed tailoring, and striking patterns that encourage expression and an individualistic approach to fashion.
Our advice? Step out of your comfort zone. Try silhouettes or colors you never imagined yourself wearing — you might find they elevate your usual rotation in unexpected ways. If you’ve already mastered the basics, now’s the time to lean into bold, playful colors and patterns in your everyday wardrobe.
Lean into boldness with relaxed proportions and a utilitarian edge. Explore more from Stone Island
Beyond Linen: A smarter take on summer textiles
When it comes to warm-weather dressing, cotton and linen are the usual go-to’s—and for good reason. But this season, it’s worth looking beyond the classics. ZEGNA introduces a cashmere sport jacket, perfectly refined for summer and adds a quiet sense of luxury to even the simplest look. On the other end of the spectrum, Brunello Cucinelli’s suede leather bomber proves that warm-weather style doesn’t have to mean sacrificing substance. Then there’s Paul & Shark’s Egyptian cotton—soft, durable and finished with an elevated edge. The takeaway? Summer fabrics don’t have to be basic. It’s all about material choices that feel considered, not conventional.
THE FEEL FOR THE SEASON
Sometimes it’s not about color or cut—it’s about the feel. Texture is one of the easiest ways to bring depth and dimension to an outfit without overthinking it. FRAME’s polo sweater combines softness with structure, offering a knit that feels refined but is versatile. A Trip In A Bag’s seersucker pieces deliver breathable texture that holds its shape, making them ideal for travel or easy, warm-weather layering. And for something a little more classic, Gran Sasso’s cable-knit crewneck adds just the right amount of visual weight—great over a tee or styled with linen pants for a mix of polish and ease.
From subtle ridges to full-on pattern play, texture makes even the most relaxed pieces feel thoughtfully put together.
Lightweight and full of personality, capturing the spirit of the season. Explore more from L.B.M. 1911
SUMMER FOOTWEAR AND ACCESSORIES
No summer wardrobe is complete without the right finishing pieces. This season, summer shoes are leaning into softness, breathability, and refinement. Tod’s classic driving shoes strike that perfect balance between relaxed and sophisticated. They’re easy to slip on, easy to style, and bring an effortlessly polished finish to everything from tailored trousers to linen shorts.
Whether you’re headed somewhere coastal or just dressing for the city heat, these pieces prove that you can keep things light without sacrificing intention. Summer accessories should feel easy, but never like an afterthought. Choose well, and they’ll do more than complete the look—they’ll define it.
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