Embrace the Unusual and the Innovative with New Balance
We love when a classic brand looks for new ways to innovate, and New Balance is definitely one to watch....
September 6th,
2018
3 WAYS TO WEAR CASUAL KNITWEAR AND STILL LOOK STYLISH, FEATURING ALEX MILL
If you’re the type of guy who wears a suit grocery shopping, we’re all for that. But if you like...
August 22nd,
2018
HELMSMEN SERIES: A CONVERSATION WITH MATT AND SIMON OF DOUGHNUT PARTY
Simon Underwood and Matthew Garrett, founders of Doughnut Party If you think about doughnuts in Edmonton, chances are, Doughnut Party...
August 15th,
2018
THE 8 BEST EDMONTON PATIOS TO SOAK UP THE SUMMER (AND WHAT TO WEAR THERE)
We hate to be the bearer of bad news, but the end is in sight for summer 2018 in Edmonton....
August 2nd,
2018
From Wimbledon to Edmonton - Recreating the best looks
If you want to look polished, you don’t have to look much further than Wimbledon for inspiration. Perhaps the most...
July 25th,
2018
BEHIND THE HELM WITH ALANA
Illustration by Yu-Chen Tseng We’d like to introduce you to a few of the people behind The Helm who are...
July 18th,
2018
TO TUCK OR NOT TO TUCK—ALL YOUR SHIRT QUESTIONS ANSWERED
HOW TO WEAR YOUR DRESS SHIRTS AND SPORT SHIRTS THE RIGHT WAY If you’ve been watching Netflix recently, you’ve likely...
July 11th,
2018
THE LADDER OF FORMALITY: KNOWING WHAT TO WEAR, WHEN
When you see “cocktail attire” on an event invite, do you really know what that means? What about “Smart Casual”?...
July 5th,
2018
HOW TO BUILD A PROFESSIONAL WARDROBE FOR MEN
Starting your professional career can be intimidating for a lot of reasons. Knowing what to wear should be the least...
June 19th,
2018
An Evening with Glen Ronald
We’re thrilled to be able to host artist and former Helmsman, Glen Ronald, for a meet-and-greet and live painting event...
June 16th,
2018
THE HELM’S APPROACH: 8 SUMMER ESSENTIALS TO PAIR FOR AN EFFORTLESSLY COOL LOOK
Alright, gents. It’s time to talk about summer attire. It’s easy to throw on a T-shirt and call it a...
June 7th,
2018
The Helm's Approach - 4 Benefits of Luigi Bianchi’s Made to Measure Garments
With stylish, made-to-measure suits and sportswear, Lubiam’s Luigi Bianchi line of Italian menswear is one of our favourites to...
May 29th,
2018
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The Flagship
Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.