Why you should ditch your old summer attire (and replace it with knit t-shirts and polos from John Smedley)

Why you should ditch your old summer attire (and replace it with knit t-shirts and polos from John Smedley)

It’s time to have a serious conversation about casual summer menswear. Don’t worry--we’re not telling you to revamp your entire...
February 27th, 2019
Our 3 favourite menswear looks from the 2019 Oscars

Our 3 favourite menswear looks from the 2019 Oscars

There are few events that allow us to admire mens formalwear the way the Oscars do. We kept our eyes...
February 26th, 2019
How to Wear the Preppy Ivy League Style

How to Wear the Preppy Ivy League Style

Without a doubt, the menswear trend of the season is the Ivy League look. From crisp tailoring to retro-inspired athletic...
February 13th, 2019
Cocktail bar etiquette: 11 tips from Baijiu's cocktail expert

Cocktail bar etiquette: 11 tips from Baijiu's cocktail expert

Story time. Once upon a time, young Chad Helm was at a classy rooftop event in New York, in a...
January 23rd, 2019
How to wear men's knitwear in 2019

How to wear men's knitwear in 2019

If you’ve resolved to dress a little nicer in the new year and are looking for some inspiration, good quality...
January 16th, 2019
A Look Back on 2018

A Look Back on 2018

Well, friends, it's the end of another year, and what a year it was. We made some of our boldest...
December 28th, 2018
The Process of Buying a New Suit

The Process of Buying a New Suit

When it’s time to buy a new suit--either for work, for a wedding, or just because you feel like you...
December 12th, 2018
BEHIND THE HELM WITH BRAD

BEHIND THE HELM WITH BRAD

Get to know the faces behind The Helm. We’d like you to introduce you to one of the original team...
December 11th, 2018
Shop local: Our favourite spots to buy gifts on 104th Street

Shop local: Our favourite spots to buy gifts on 104th Street

It’s easy to shop local when you live in a place like Edmonton. The city is full of gems for...
November 30th, 2018
The Surge of Denim: Menswear trends for 2019

The Surge of Denim: Menswear trends for 2019

We’re witnessing the beginning of a new era of fashion, and a lot of it revolves around denim. It was...
November 28th, 2018
The Helm’s Staff Picks - December 2018

The Helm’s Staff Picks - December 2018

Every now and then it’s fun to check in on our staff to see what they’re loving each season. We’ve...
November 21st, 2018
How to read washing symbols - Demystifying clothing care

How to read washing symbols - Demystifying clothing care

Congratulations! You’ve just purchased a stunning new piece of clothing that will look great for years to come. Unless of...
November 21st, 2018
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The Helm Clothing

The Flagship

Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.