Editorial
October 22nd, 2021
The Outerwear Edit
LUIGI BIANCHI Style finds its full expression in this simply stunning overcoat from Luigi Bianchi. The advantages of this look are instantly obvious: dressed up or dressed down, this coat will elevate your look to a fashion-forward aesthetic. WOOLRICH Blend style...
LUIGI BIANCHI Style finds its full expression in this simply stunning overcoat from Luigi Bianchi. The...
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October 4th, 2021
ALL IN THIS FALL
The Best of Fall has Landed at The Helm Stay effortless this season with outfit combinations that make a statement. Whether it’s a lux look from Valstar or a relaxed silhouette from Alex Mill, FW21 arrivals will give you the...
The Best of Fall has Landed at The Helm Stay effortless this season with outfit...
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August 5th, 2021
YEG’s Top 10 Patios (and What to Wear to Them)
Summer is in full swing, and there’s nowhere we’d rather be than sipping, snacking and socializing on one of downtown Edmonton’s many amazing patios. It was no easy feat with so many great options, but we’ve rounded up our top...
Summer is in full swing, and there’s nowhere we’d rather be than sipping, snacking and...
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June 3rd, 2021
Everything You Need to Know About Denim (and Chambray) Shirts
The denim shirt is never not having a moment. From rockstars to reggae singers, cowboys to tux-clad Canadians, U.S. presidents to average joes — denim shirts have been worn by just about everyone in every way, and they’ve yet to...
The denim shirt is never not having a moment. From rockstars to reggae singers, cowboys...
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May 19th, 2021
A Guide to garment-dyed clothing for spring 2021
Spring has arrived with warm weather in tow, which means it’s time to flip your closet accordingly! This spring’s trends point towards lightweight construction in light-washed colours, which is best achieved through a process called garment-dyeing. Essentially, garment-dyeing refers to...
Spring has arrived with warm weather in tow, which means it’s time to flip your...
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May 7th, 2021
Get your hoodie game right
We don’t need to make a case for hoodies — we all wear them, we all love them. And since casual wear continues to reign supreme in 2021, we’re wearing them even more often and in settings that were once...
We don’t need to make a case for hoodies — we all wear them, we...
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April 25th, 2021
Zegna’s Sustainable Approach to Menswear
At The Helm, we only make room in our store for the best. From product selection to brand partnerships, we do everything thoughtfully and with intention. That includes digging into brands' practices to determine whether or not they're ethical...
At The Helm, we only make room in our store for the best. From...
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April 20th, 2021
A spotlight on Magnanni
Pascual Blanco II of Magnanni talks family and footwear In 2012, we opened our doors for the first time with the intent to bring a high-quality menswear experience to the Edmonton community. Today, our community spans past our city limits,...
Pascual Blanco II of Magnanni talks family and footwear In 2012, we opened our doors...
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March 27th, 2021
Spring 2021 Trends
The long-awaited arrival of spring is here, and with it came several trends worth noting. From upscale tracksuits to earth-toned tailoring, here’s everything you need to know to stay on trend this season. 1. Levelled Up Leisure Wear That grey,...
The long-awaited arrival of spring is here, and with it came several trends worth noting....
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March 6th, 2021
Valstar’s Enduring Design
In their early days, Valstar was known for keeping the men of Milan dry from the rain. Today, they’re best known for the ‘Valstarino,’ a jacket made for the modern gentlemen from Italy and beyond. A Rich Made-In-Italy History Established...
In their early days, Valstar was known for keeping the men of Milan dry from...
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February 23rd, 2021
Reinvigorating American Style: Ralph Lauren Purple Label
Ralph Lauren, like many great american brands, evolved while staying true to their roots. Ralph’s iconic “Polo” line evokes thoughts of Ivy League, or Hamptons prep, yet remains undeniably American West. Nantucket meets Telluride. With the commercial success of...
Ralph Lauren, like many great american brands, evolved while staying true to their roots....
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February 5th, 2021
Buying for Spring Summer 2021
Approximately 2 min read We all know it, we’ve all said it - “In These Unprecedented Times, New Normal, We’re in this together, etc”. 2020, and now beyond, has changed everyone’s routines, and pardon the pun, no one is immune....
Approximately 2 min read We all know it, we’ve all said it - “In These...
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January 27th, 2021
The Helm’s 2021 Style Goals
The Helm’s 2021 Style Goals If there’s ever been a year to reinvent your style, 2021 is it. Whether you spent most of last year in your sweatpants or you made an effort to keep your fashion on point, we think...
The Helm’s 2021 Style Goals If there’s ever been a year to reinvent your style, 2021...
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December 31st, 2020
A Look Back on 2020
It’s safe to say that 2020 was a trip. We made some of our biggest moves, and also saw some of our biggest challenges. Here are a few of the moments that stood out the most this year. We launched...
It’s safe to say that 2020 was a trip. We made some of our biggest...
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December 21st, 2020
The Helm's Holiday Hours
Happy Holidays from The Helm It’s been one heck of a year, and we’ve got you to thank for the good memories. Wishing you and yours the very best of the season. Store Holiday Hours December 24: 9 a.m. - 3 p.m....
Happy Holidays from The Helm It’s been one heck of a year, and we’ve got...
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December 16th, 2020
The Ins and Outs of Cashmere
Whether it’s in a plush sweater or a warm toque, cashmere is always in the top tier of fabric choices. But not all cashmere is created equally, so we put together some insights into what makes it so great, why...
Whether it’s in a plush sweater or a warm toque, cashmere is always in the...
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