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New and Noteworthy
The Outerwear Edit
October 22nd, 2021

The Outerwear Edit

LUIGI BIANCHI Style finds its full expression in this simply stunning overcoat from Luigi Bianchi. The advantages of this look are instantly obvious: dressed up or dressed down, this coat will elevate your look to a fashion-forward aesthetic. WOOLRICH  Blend style...
LUIGI BIANCHI Style finds its full expression in this simply stunning overcoat from Luigi Bianchi. The...
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New and Noteworthy
ALL IN THIS FALL
October 4th, 2021

ALL IN THIS FALL

The Best of Fall has Landed at The Helm Stay effortless this season with outfit combinations that make a statement. Whether it’s a lux look from Valstar or a relaxed silhouette from Alex Mill, FW21 arrivals will give you the...
The Best of Fall has Landed at The Helm Stay effortless this season with outfit...
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YEG’s Top 10 Patios (and What to Wear to Them)
August 5th, 2021

YEG’s Top 10 Patios (and What to Wear to Them)

Summer is in full swing, and there’s nowhere we’d rather be than sipping, snacking and socializing on one of downtown Edmonton’s many amazing patios. It was no easy feat with so many great options, but we’ve rounded up our top...
Summer is in full swing, and there’s nowhere we’d rather be than sipping, snacking and...
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Style Insights
Everything You Need to Know About Denim (and Chambray) Shirts
June 3rd, 2021

Everything You Need to Know About Denim (and Chambray) Shirts

The denim shirt is never not having a moment. From rockstars to reggae singers, cowboys to tux-clad Canadians, U.S. presidents to average joes — denim shirts have been worn by just about everyone in every way, and they’ve yet to...
The denim shirt is never not having a moment. From rockstars to reggae singers, cowboys...
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Style Insights
A Guide to garment-dyed clothing for spring 2021
May 19th, 2021

A Guide to garment-dyed clothing for spring 2021

Spring has arrived with warm weather in tow, which means it’s time to flip your closet accordingly! This spring’s trends point towards lightweight construction in light-washed colours, which is best achieved through a process called garment-dyeing. Essentially, garment-dyeing refers to...
Spring has arrived with warm weather in tow, which means it’s time to flip your...
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Style Insights
Get your hoodie game right
May 7th, 2021

Get your hoodie game right

We don’t need to make a case for hoodies — we all wear them, we all love them. And since casual wear continues to reign supreme in 2021, we’re wearing them even more often and in settings that were once...
We don’t need to make a case for hoodies — we all wear them, we...
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Travel
Zegna’s Sustainable Approach to Menswear
April 25th, 2021

Zegna’s Sustainable Approach to Menswear

  At The Helm, we only make room in our store for the best. From product selection to brand partnerships, we do everything thoughtfully and with intention. That includes digging into brands' practices to determine whether or not they're ethical...
  At The Helm, we only make room in our store for the best. From...
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Footwear
A spotlight on Magnanni
April 20th, 2021

A spotlight on Magnanni

Pascual Blanco II of Magnanni talks family and footwear In 2012, we opened our doors for the first time with the intent to bring a high-quality menswear experience to the Edmonton community. Today, our community spans past our city limits,...
Pascual Blanco II of Magnanni talks family and footwear In 2012, we opened our doors...
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Style Insights
Spring 2021 Trends
March 27th, 2021

Spring 2021 Trends

The long-awaited arrival of spring is here, and with it came several trends worth noting. From upscale tracksuits to earth-toned tailoring, here’s everything you need to know to stay on trend this season. 1. Levelled Up Leisure Wear That grey,...
The long-awaited arrival of spring is here, and with it came several trends worth noting....
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Valstar’s Enduring Design
March 6th, 2021

Valstar’s Enduring Design

In their early days, Valstar was known for keeping the men of Milan dry from the rain. Today, they’re best known for the ‘Valstarino,’ a jacket made for the modern gentlemen from Italy and beyond. A Rich Made-In-Italy History Established...
In their early days, Valstar was known for keeping the men of Milan dry from...
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Reinvigorating American Style: Ralph Lauren Purple Label
February 23rd, 2021

Reinvigorating American Style: Ralph Lauren Purple Label

  Ralph Lauren, like many great american brands, evolved while staying true to their roots. Ralph’s iconic “Polo” line evokes thoughts of Ivy League, or Hamptons prep, yet remains undeniably American West. Nantucket meets Telluride. With the commercial success of...
  Ralph Lauren, like many great american brands, evolved while staying true to their roots....
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Buying for Spring Summer 2021
February 5th, 2021

Buying for Spring Summer 2021

Approximately 2 min read We all know it, we’ve all said it - “In These Unprecedented Times, New Normal, We’re in this together, etc”. 2020, and now beyond, has changed everyone’s routines, and pardon the pun, no one is immune....
Approximately 2 min read We all know it, we’ve all said it - “In These...
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Style Insights
The Helm’s 2021 Style Goals
January 27th, 2021

The Helm’s 2021 Style Goals

The Helm’s 2021 Style Goals If there’s ever been a year to reinvent your style, 2021 is it. Whether you spent most of last year in your sweatpants or you made an effort to keep your fashion on point, we think...
The Helm’s 2021 Style Goals If there’s ever been a year to reinvent your style, 2021...
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The Stories
A Look Back on 2020
December 31st, 2020

A Look Back on 2020

It’s safe to say that 2020 was a trip. We made some of our biggest moves, and also saw some of our biggest challenges. Here are a few of the moments that stood out the most this year.  We launched...
It’s safe to say that 2020 was a trip. We made some of our biggest...
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New and Noteworthy
The Helm's Holiday Hours
December 21st, 2020

The Helm's Holiday Hours

Happy Holidays from The Helm It’s been one heck of a year, and we’ve got you to thank for the good memories. Wishing you and yours the very best of the season. Store Holiday Hours December 24: 9 a.m. - 3 p.m....
Happy Holidays from The Helm It’s been one heck of a year, and we’ve got...
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Style Insights
The Ins and Outs of Cashmere
December 16th, 2020

The Ins and Outs of Cashmere

Whether it’s in a plush sweater or a warm toque, cashmere is always in the top tier of fabric choices. But not all cashmere is created equally, so we put together some insights into what makes it so great, why...
Whether it’s in a plush sweater or a warm toque, cashmere is always in the...
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