European ease, elevated basics, understated luxury - all phrases that easily define the German-based brand, 04651/a trip in a bag. It is a brand that embraces the island state of mind and is founded on the ideal of weekend escapes without the added stress of coordinating your looks. Throughout this blog, we dive into the origins of this easygoing brand, why we love it so much, and a few of our top picks from their SS24 collection.

The foundations:

The story behind the name is as intriguing as the brand itself. 04651 is the area code of the idyllic island of Sylt - the company’s origins. Sylt is an island known for its beautiful landscapes, coastal charm and relaxed atmosphere - all characteristics that heavily influence the brand’s overall aesthetic. Founded in 2010 by Lars Braun and Daniel Steindorf, the brand’s signature concept revolves around the idea of effortless travel and packing all of your essentials for a last-minute weekend away in a bag - hence the name.

The designs:

04651/a trip in a bag's designs typically incorporate neutral colours, timeless silhouettes, and subtle detailing, reflecting a minimalist and contemporary aesthetic. Their clothing and accessories are designed to withstand the test of time, both in terms of style and durability. In addition to the overall craftsmanship of the brand’s items - each piece is extremely versatile. 046511/a trip in a bag is essentially the poster child (or brand, if you will) for building a capsule wardrobe. It is an understated luxury to simply grab a few pieces from the collection, put them on, and automatically look and feel stylish.

Why we love them:

The quality of clothing speaks for itself, but what we really love about this brand is the lifestyle it embodies. Whether you're a city dweller longing for a taste of the seaside or a beachgoer looking to elevate your wardrobe, this brand offers a sense of escapism and nostalgia that resonates with people from all walks of life. The collection is carefully thought through yet made to wear with a carefree attitude. Overall, wearing 04651/a trip in a bag is about more than just dressing well; it's about embodying a sense of adventure and sophistication wherever you go.

Our top picks for SS24:

In a world inundated with fleeting trends and disposable fashion, 04651/a trip in a bag stands out with its authenticity and enduring style. Whether you're lounging on the sand or navigating the urban jungle, embrace the allure of coastal cool with 04651/a trip in a bag. Shop the full collection below or visit us in-store.