Principia: The Fundamentals of SS24

Principia: The Fundamentals of SS24

Presenting the fundamentals of menswear in a fresh light.

Presenting the fundamentals of menswear in a fresh light. The Spring Summer 2024 Collection explores the foundational pieces of a well-rounded, seasonal wardrobe through specific colours, fabrics, and overall themes found from brand to brand. Throughout this collection, we navigate and explore the fundamentals of a Spring Summer 2024 wardrobe, together.

Linen: The Fabric of the Season

When warmer days roll around, linen is an easy reach due to its lightweight, and breathability. This look from Ralph Lauren Purple Label features a linen cotton blend pant, a silk twill floral shirt, and a hand-tailored linen sport jacket. A Spring-Summer 2024 wardrobe isn’t complete without a collection of linen items - from dress shirts and pants to suits and sport jackets. 

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Tonal Looks: A Monochromatic Approach

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This monochrome look from ZEGNA featuring the colour of the season is the epitome of elevated casual. An easy-to-wear ensemble that gives an effortless cool look. Create this look in a variety of colours like mid-brown or sleek dark go-to tones like black and ink navy.

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The Place for Pink (and other colourful ensembles)

Pinks, plums and shades of blues; all showcasing the return of a more vibrant seasonal palette in menswear. After years of men's fashion boasting muted tones, and neutral looks, you can expect to see a strong reintroduction to colour this Spring and Summer. These two looks from Brunello Cucinelli and Luigi Bianchi perfectly exemplify how a pop of colour can transform an outfit.

A Transition in Tailored Looks

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Trends are distancing from the casual suits, and leaning toward tailored goods with more structure. Avoid dressing down your suits (we’re talking to the guys still wearing white sneakers with your suit) and opt for a dress shoe, a dress shirt and a tie from time to time. This blue Pinstripe Wool Suit by Luigi Bianchi is an essential menswear piece featuring slightly more structure across the shoulders. 

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Easy Returns

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Lifetime Service

Your clothing should always represent you well, whether you bought it yesterday or 5 years ago.

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The Flagship

Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.