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Our Last 10 Years

We can’t believe it’s been 10 years since we first opened our doors. We have had so many great memories, experiences, and opportunities. From travelling all over the world for campaigns and buying trips to meeting with world-famous designers, and finally opening a brand new location. Here’s a quick reflection on the past decade.

first photo of the helm
First store window - August 1, 2012
inside the helm
First spring store merchandising - Apr. 5, 2013
Early campaign days with Chad White, Wade Ponic, and Helge
Community initiatives - June 2017
Five year anniversary party - September 2017
Meeting with Private White designer, Nick Ashley (2018)
Meeting Brunello Cucinelli in Solomeo. (2019)

Alana and Chad at Ralph Lauren's coffee bar on a NYC buying trip (2019)

On July 4th, 2022, we opened our flagship location on 103rd street, around the corner from our original spot on 104th street. Our grand opening party and 10-year anniversary really put into perspective all the support we have from our city. 
We are excited about the future and the opportunity to grow within our city! Thank you for the last 10 years, Edmonton! 

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