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Embrace the Unusual and the Innovative with New Balance

New Balance
We love when a classic brand looks for new ways to innovate, and New Balance is definitely one to watch. Not only are constantly adding new tech to their sneakers, they’re also experimenting with style in a way that we haven’t seen before.

NEW BALANCE IS CALLING YOU OUT FOR YOUR FASHION CHOICES—IN A GOOD WAY

New Balance Made in USA
As part of their new “Be the Exception” campaign, New Balance is placing cameras around a booth in New York in advance of NY Fashion Week to spot unusual footwear choices from the general public.
Using machine learning to identify style anomalies, New Balance will give free shoes to those who stray from the norm. They’ll be rolling these booths out in Toronto, Stockholm, and Madrid later this fall.
They’ve also hinted that they may use the data collected to create new, anti-trend looks for future collections. We love this celebration of risk-taking in fashion and can’t wait to see what they come up with.

Fresh new looks from New Balance this season

If you’re itching to get your hands on some of New Balance’s latest styles, you’re in luck! We’ve got some of their freshest looks in-store and online.

New Balance 247 Classics in Flat White with Sea Salt 

New Balance sea salt 247 sneakers
247s are a great choice for the guy on the move. They’re lightweight, flexible, and classic looking with their REVlite midsole, which is more durable and responsive than other foams.

New Balance 996 Made in USA sneakers in black, gold, and silver

New Balance black and gold sneakers Made in USA
These striking black, gold, and silver sneakers are about as envy-inducing as it gets. With New Balance’s ABZORB cushioning and ENCAP midsole, these shoes provide amazing shock absorption, support, and durability.

New Balance 247s in white

New Balance 247 white sneakers
The ideal white sneaker with a slight hint of colour. These are super breathable and easy to wear as an athletic shoe or with casual trousers. They feature a bootie construction for a sock-like fit. You really can’t go wrong with these shoes.

New Balance 574 Sports in navy and white

New Balance navy and white shoes
The 574s are the ideal combination of comfort, performance, and style. We love how the white accents offset the rich, bold navy mesh and suede upper. The Fresh Foam midsole is extra plush for all-day wear.

New Balance 990v4 Made in USA sneakers in grey

New Balance grey sneakers Edmonton
These are the latest from New Balance’s Made in USA series, but the classic style is modern nod to their original look from the 1990s. These are high-performing shoes, with ENCAP midsole technology for excellent support and durability.

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We’ve got new looks rolling in all season, so be sure to stay up to date by signing up for our newsletter.
How do you embrace style that diverts from the norm? Catch us over on Instagram to let us know!

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