Dressed in all black (always), a smirk on his face, and a brain full of creative ideas, Aaron Pedersen is the human embodiment of “cool shit.” He’s a celebrated photographer based out of Edmonton, and he has been shooting our major campaigns since The Helm opened in 2012. We sat down with him for a quick minute to ask him a few rapid-fire questions.
Describe yourself in three words.
Goth teddy bear.
What’s for breakfast?
Coffee. Usually just coffee.
Unpopular opinion?
I’ve got lots of unpopular opinions.
How long have you been in the photography business?
Just over 20 years.
Best donair in Edmonton?If I had to pick my neighbourhood, Downtown Edmonton, it would be Cosmic.
Favourite project you’ve ever worked on?
One that comes to mind is The Helm’s Private White Collection that we shot in Montana.
Last movie you watched that made you laugh out loud?
Any comedy makes me laugh out loud.
What song is on heavy rotation right now?
“Live With Me” by Massive Attack
Pineapple on pizza?
Yeah. Fuck yeah.
Craziest idea you’ve tried on a shoot?
Building a desert in the studio.
Worst idea you've tried on a shoot?
Building a desert in the studio.
Best idea you’ve tried on a shoot?
Building a desert in the studio.
Where do you get inspiration?
I know it’s cliche, but everywhere. Movies, books, friends.
Something most people don’t know about you?
I’m a big sports fan and I really like British baking shows.
Favourite city you’ve been to?
Chicago.
Favourite photo you’ve ever taken?
I don’t think I’ve got a favourite. One of my favourite shoots was shooting Charles Bradley for Georgie Magazine. He was just an excellent human being.
What’s your dream photo project?
Any project that involves my favourite crew, which happens to be my best friends.
Pet peeve when you’re on a shoot?
Words that don’t mean anything, like “edgy.”
How do you take your coffee?
In a cup.
