New + Notable: PAIGE Denim
At The Helm, we pride ourselves on providing top-tier brands to our customers and we are so excited to be adding PAIGE Denim to our lineup! The brand was founded in 2004 and has continued to grow in popularity as it focuses on blending comfort and style so you don’t have to sacrifice feeling good for looking good.
Paige Denim was founded by former fit model Paige Adams-Geller in a quest to craft the perfect fitting jean. Known for its range of fashionable styles and washes, PAIGE denim is designed to be versatile, making them suitable for both casual and dressier occasions. The brand’s signature is found in the smaller details that make a jean better fitting and more comfortable all the way around.
Paige Denim was founded by former fit model Paige Adams-Geller in a quest to craft the perfect fitting jean. Known for its range of fashionable styles and washes, PAIGE denim is designed to be versatile, making them suitable for both casual and dressier occasions. The brand’s signature is found in the smaller details that make a jean better fitting and more comfortable all the way around.
After evaluating our denim selection in-store, we knew we wanted to provide a wider range of denim options for our clientele, and Paige was a brand that immediately stood out. The brand has consistently provided high-quality denim with unique materials to ensure fit and comfort are prioritized. Many of their jeans feature stretch denim, which means you get the best of both worlds – the classic look of denim with the flexibility and ease of movement you'd expect from modern clothing. The choice of fabric extends beyond just comfort and mobility though; it also impacts how well the jeans hold their shape. Paige Denim's jeans are known for maintaining their fit, even after extended wear. This means you can rely on your Paige jeans to look and feel as good as they did on the first day, whether you're heading to a casual brunch or a special evening out.
After evaluating our denim selection in-store, we knew we wanted to provide a wider range of denim options for our clientele, and Paige was a brand that immediately stood out. The brand has consistently provided high-quality denim with unique materials to ensure fit and comfort are prioritized. Many of their jeans feature stretch denim, which means you get the best of both worlds – the classic look of denim with the flexibility and ease of movement you'd expect from modern clothing. The choice of fabric extends beyond just comfort and mobility though; it also impacts how well the jeans hold their shape. Paige Denim's jeans are known for maintaining their fit, even after extended wear. This means you can rely on your Paige jeans to look and feel as good as they did on the first day, whether you're heading to a casual brunch or a special evening out.
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Your clothing should always represent you well, whether you bought it yesterday or 5 years ago.
The Flagship
Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.