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The Helm

The Guide to Stylish Living | SS20

The Spring/Summer 2020 Style Guide

The Helm opened up in 2012 in an effort to bring a higher quality shopping experience to men in Edmonton. Each season we push ourselves to try something new, inspired by what we see locally and on our travels.

This season, we put together a comprehensive, printed style guide that will be landing in mailboxes shortly. Here, you'll find links to the articles you can find in our printed guide, plus some extra bonus web content. If you would like a printed copy of the style guide, email us with your mailing address and we'll send one your way.

We began work on this guide in June 2019 with just a small team contributing their time and talents to bring it to life. The world has shifted dramatically since then; however, this is a project that we are proud of and we wanted to share it with our community despite the troubles around us all. We hope that if nothing else, reading through these articles adds a bit of light entertainment to your day.

Visit us in store to get your copy or contact us with your mailing address and we'll send one your way.

Desert Odyssey

Sartorial looks inspired by Saharan adventures.

View the campaign

Yes, Pleats

Your guide to pleated pants.

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Travel Style

Pack smart the next time you hit one of these fashion-forward cities.

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Inside Italy

A behind-the-scenes look at our trip to Italy for Men's Fashion Week.

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Bonus web content: Exploring Solomeo

An in-depth look at the incredible hamlet Brunello Cucinelli has brought back to life.


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The Future is Bright

Easy breezy style inspiration for the warmer months

View the campaign

Knitwear is the new sport shirt

Diversify your smart casual looks with one easy swap.

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What's Inspiring Us

From food to architecture, here are a few Instagram accounts we've been taking inspiration from this season.

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A Minute with Aaron Pedersen

A rapid-fire Q and A wtih one of Edmonton's top photographers, plus a bonus web video.

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