The Spring/Summer 2020 Style Guide
The Helm opened up in 2012 in an effort to bring a higher quality shopping experience to men in Edmonton. Each season we push ourselves to try something new, inspired by what we see locally and on our travels.
This season, we put together a comprehensive, printed style guide that will be landing in mailboxes shortly. Here, you'll find links to the articles you can find in our printed guide, plus some extra bonus web content. If you would like a printed copy of the style guide, email us with your mailing address and we'll send one your way.
We began work on this guide in June 2019 with just a small team contributing their time and talents to bring it to life. The world has shifted dramatically since then; however, this is a project that we are proud of and we wanted to share it with our community despite the troubles around us all. We hope that if nothing else, reading through these articles adds a bit of light entertainment to your day.
Something you will notice is an article or two about travel, specifically to Italy. Travel is a significant part of our business, and it is something we wanted to share with our community. We would like to acknowledge the difficulties our friends in Italy are experiencing right now, and we hope that our article will act as a reminder of how wonderful the country is.
We’re all in this together. Be well.