YEG’s Top 10 Patios (and What to Wear to Them)
Summer is in full swing, and there’s nowhere we’d rather be than sipping, snacking and socializing on one of downtown...
August 5th,
2021
Everything You Need to Know About Denim (and Chambray) Shirts
The denim shirt is never not having a moment. From rockstars to reggae singers, cowboys to tux-clad Canadians, U.S. presidents...
June 3rd,
2021
A Guide to garment-dyed clothing for spring 2021
Spring has arrived with warm weather in tow, which means it’s time to flip your closet accordingly! This spring’s trends...
May 19th,
2021
Get your hoodie game right
We don’t need to make a case for hoodies — we all wear them, we all love them. And since...
May 7th,
2021
Zegna’s Sustainable Approach to Menswear
At The Helm, we only make room in our store for the best. From product selection to brand partnerships,...
April 25th,
2021
A spotlight on Magnanni
Since its start in 1954, and still today, Magnanni has been owned and operated by the Blanco family. We chatted...
April 20th,
2021
Spring 2021 Trends
The long-awaited arrival of spring is here, and with it came several trends worth noting. From upscale tracksuits to earth-toned...
March 27th,
2021
Valstar’s Enduring Design
In their early days, Valstar was known for keeping the men of Milan dry from the rain. Today, they’re best...
March 6th,
2021
Reinvigorating American Style: Ralph Lauren Purple Label
Ralph Lauren, like many great american brands, evolved while staying true to their roots. Ralph’s iconic “Polo” line evokes...
February 23rd,
2021
Buying for Spring Summer 2021
Approximately 2 min read We all know it, we’ve all said it - “In These Unprecedented Times, New Normal, We’re...
February 5th,
2021
The Helm’s 2021 Style Goals
The Helm’s 2021 Style Goals If there’s ever been a year to reinvent your style, 2021 is it. Whether you spent...
January 27th,
2021
A Look Back on 2020
It’s safe to say that 2020 was a trip. We made some of our biggest moves, and also saw some...
December 31st,
2020
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The Flagship
Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.