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New and Noteworthy
50 years of fashion with Ralph Lauren
October 15th, 2018

50 years of fashion with Ralph Lauren

It started with a necktie and grew into one of America’s most iconic fashion brands: Ralph Lauren has just celebrated their 50th anniversary, and what a celebration it was. With a star-studded invite list (including Kanye West, Hillary Clinton, Calvin...
It started with a necktie and grew into one of America’s most iconic fashion brands:...
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The Stories
Behind the Scenes with The Helm: How our Cold Weather Collection came to life
October 10th, 2018

Behind the Scenes with The Helm: How our Cold Weather Collection came to life

If you’ve ever seen our campaigns and wondered how they came to be, now is your chance to catch a glimpse of our process. While our photos and videos may look effortless, there are often months of planning and hard...
If you’ve ever seen our campaigns and wondered how they came to be, now is...
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The Stories
The Helmsmen Series: A conversation with Nick Ashley of Private White V.C.
October 2nd, 2018

The Helmsmen Series: A conversation with Nick Ashley of Private White V.C.

For our very first international edition of The Helmsmen, we had the immense pleasure of sitting down to chat with Nick Ashley, Creative Director of Private White V.C. Private White is one of the last standing outerwear manufacturers in Manchester,...
For our very first international edition of The Helmsmen, we had the immense pleasure of...
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The Stories
HELMSMEN SERIES: A CONVERSATION WITH MATT AND SIMON OF DOUGHNUT PARTY
August 15th, 2018

HELMSMEN SERIES: A CONVERSATION WITH MATT AND SIMON OF DOUGHNUT PARTY

Simon Underwood and Matthew Garrett, founders of Doughnut Party If you think about doughnuts in Edmonton, chances are, Doughnut Party will come to mind. Matthew Garrett and Simon Underwood have been in the doughnut game for over 6 years now,...
Simon Underwood and Matthew Garrett, founders of Doughnut Party If you think about doughnuts in...
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The Stories
BEHIND THE HELM WITH ALANA
July 18th, 2018

BEHIND THE HELM WITH ALANA

  Illustration by Yu-Chen Tseng We’d like to introduce you to a few of the people behind The Helm who are helping our clients become some of the most stylish men in Canada and beyond. First up is Alana, our General...
  Illustration by Yu-Chen Tseng We’d like to introduce you to a few of the people...
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The Stories
An Evening with Glen Ronald
June 16th, 2018

An Evening with Glen Ronald

We’re thrilled to be able to host artist and former Helmsman, Glen Ronald, for a meet-and-greet and live painting event this Friday night. Glen Ronald is a local artist who has captivated international audiences with his self-described “Chaos” paintings.  He’ll...
We’re thrilled to be able to host artist and former Helmsman, Glen Ronald, for a...
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The Stories
The Helmsmen Series - A Conversation with Artist Glen Ronald
April 20th, 2018

The Helmsmen Series - A Conversation with Artist Glen Ronald

He’s an internationally recognized artist, with an unconventional path to success and fulfilling his passions. From his early days as a biologist, and ironworker (yes we said ironworker), to his time in Thailand setting up and teaching at one of...
He’s an internationally recognized artist, with an unconventional path to success and fulfilling his passions....
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The Stories
The Helmsmen Series - A conversation with Daniel Costa
November 1st, 2017

The Helmsmen Series - A conversation with Daniel Costa

He is a food enthusiast, a NAIT alumni and Founder of Corso 32, Uccellino and Bar Bricco. In our latest installment of The Helmsmen series we interviewed Daniel Costa, a man who has helped put Edmonton on the map, offering...
He is a food enthusiast, a NAIT alumni and Founder of Corso 32, Uccellino and...
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New and Noteworthy
May 3rd, 2017

SPOTLIGHT | Private White V.C.

The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White. The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated with added functionality and detail...
The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White....
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The Stories
Amazon Echo: Your Personal Stylist from the Future
May 3rd, 2017

Amazon Echo: Your Personal Stylist from the Future

Planning an ensemble for an night out and stuck with choosing between two outfits? Let Amazon’s Echo Look help you. The retail technology giant just announced a voice-controlled camera and an app synced with the Echo Look that recommends an...
Planning an ensemble for an night out and stuck with choosing between two outfits? Let...
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Style Insights
Ralph Lauren Closes Shop, Embraces Digital
April 27th, 2017

Ralph Lauren Closes Shop, Embraces Digital

Photo from: NBC New York Some of the biggest brand names we have grown accustomed to are choosing a new route that includes less real estate and high cutbacks. Luxury brands like Ralph Lauren (RL) are embracing the digital age...
Photo from: NBC New York Some of the biggest brand names we have grown accustomed...
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The Stories
Kevin McKee Helmsmen - The Helm Edmonton Custom Clothing
April 27th, 2017

THE HELMSMEN SERIES: Kevin McKee, CEO of Pangman Development Corporation

  The Helm would like to introduce you to Kevin McKee, in the latest installment of The Helmsmen series. Kevin is a community enthusiast, a University of Alberta alumni and Founder and CEO of Pangman Development Corporation. We sat down...
  The Helm would like to introduce you to Kevin McKee, in the latest installment...
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The Stories
A Celebration for the Books
March 29th, 2017

A Celebration for the Books

 Last summer we were privileged to help with the most elaborate wedding The Helm has been part of to date. Have a look at the role we had in making Sukh and Surina Johal’s dream wedding a satorial reality....
 Last summer we were privileged to help with the most elaborate wedding The Helm...
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The Stories
The Helmsmen Series - A Trim, True Chat with Craig Boa
March 2nd, 2017

The Helmsmen Series - A Trim, True Chat with Craig Boa

As you step into the basement of the Mercer building and turn into Weekly Hair, you can’t help but notice the salon's relaxed atmosphere. Off to your right, Craig Boa is at his station beside the entrance applying the finishing...
As you step into the basement of the Mercer building and turn into Weekly Hair,...
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The Stories
The Helmsmen - A Conversation with Geoff Linden
November 17th, 2016

The Helmsmen - A Conversation with Geoff Linden

We live in a great city, filled with passionate and driven individuals who aren’t afraid to take risks. Being in retail, we have the privilege of interacting with these people every day, getting to know them professionally and personally.  From...
We live in a great city, filled with passionate and driven individuals who aren’t afraid...
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The Stories
Pal Zileri Launch
October 6th, 2015

Pal Zileri Launch

Ten days ago we threw a bash to celebrate the launch of our newest tailored clothing line Pal Zileri. We would like to extend a HUGE thank you to everyone who made it out for the party, including Paul Azzari,...
Ten days ago we threw a bash to celebrate the launch of our newest tailored...
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