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Style Insights
March 11th, 2020

How to do a spring wardrobe edit

Clearing out your out-of-season clothing for the spring and summer As the seasons change, so should your wardrobe. Properly storing your fall/winter items away for the season will not only give your closet extra breathing room, but it will also...
Clearing out your out-of-season clothing for the spring and summer As the seasons change, so...
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Style Insights
Knitwear is the New Sport Shirt
Style Insights
March 9th, 2020

Knitwear is the New Sport Shirt

Step outside the sport shirt box If a button-up sport shirt is your default choice for everything from business meetings to nights out, you aren’t alone. It’s easy, it’s a little dressy but not too dressy, and it lets you...
Step outside the sport shirt box If a button-up sport shirt is your default choice...
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Style Insights
Ties are back: Here’s how to wear them with style
Style Insights
February 26th, 2020

Ties are back: Here’s how to wear them with style

Ties are having a major resurgence. Whether you’re going for the preppy look with stripes and navy blazers or you are leaning more toward relaxed sartorial style with a deconstructed jacket and jeans, ties are going to play a major...
Ties are having a major resurgence. Whether you’re going for the preppy look with stripes...
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Style Insights
How to care for leather shoes: 6 easy steps
Style Insights
February 19th, 2020

How to care for leather shoes: 6 easy steps

Leather shoe care can seem daunting, but leather is actually incredibly durable when given just a little love. Proper care for leather shoes (whether dress shoes, boots, or casual sneakers) really comes down to two main concepts: keep them clean...
Leather shoe care can seem daunting, but leather is actually incredibly durable when given just...
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Style Insights
YES, PLEATS! Your guide to wearing pleated pants
Style Insights
February 10th, 2020

YES, PLEATS! Your guide to wearing pleated pants

Pleated pants are back in a big way.   We've been seeing more relaxed trousers take the lead over the last couple seasons, and now pleats are lending themselves to the look. They add volume while still allowing the trousers to...
Pleated pants are back in a big way.   We've been seeing more relaxed trousers...
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Style Insights
TRAVEL STYLE - 3 Key Items for 3 Fashion-Forward Cities
Style Insights
February 2nd, 2020

TRAVEL STYLE - 3 Key Items for 3 Fashion-Forward Cities

Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing regimen while still looking like you belong in your city of choice. Before jetsetting to any of these style-conscious hot spots, make sure you’ve got...
Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing...
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New and Noteworthy
A.P.C.: The Masters of Parisian Casual Style
New and Noteworthy
January 23rd, 2020

A.P.C.: The Masters of Parisian Casual Style

A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted in Paris, though their approach to style has effortlessly worked its way into the world's most fashionable cities: London, Tokyo, New York, LA. You’ll find...
A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted...
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Style Insights
Our Favourite Looks from the 2020 Golden Globes
Style Insights
January 6th, 2020

Our Favourite Looks from the 2020 Golden Globes

Award season is here, and our eyes are transfixed on the TV screen to scope out the formal fashion for 2020. Here are a few of our favourite looks from the Golden Globes. Jason Momoa Jason Momoa continuously proves that...
Award season is here, and our eyes are transfixed on the TV screen to scope...
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Style Insights
Chill Sunday Looks: Men's Casual Style Inspiration
Style Insights
December 13th, 2019

Chill Sunday Looks: Men's Casual Style Inspiration

Easy does it.  Chill Sundays, holiday breaks, family get togethers. Some days just call for casual vibes. There’s no need to overthink it, but you can still look cool while taking it easy.  Here are a few casual looks for...
Easy does it.  Chill Sundays, holiday breaks, family get togethers. Some days just call for...
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Style Insights
Staff picks: 15 gifts that will make you the family favourite
Style Insights
December 10th, 2019

Staff picks: 15 gifts that will make you the family favourite

The days before Christmas are quickly dwindling, which means if you haven’t chosen a show-stopping gift or two, you’re running out of time to think about it. Not to worry. Our team has chosen a few items that are sure...
The days before Christmas are quickly dwindling, which means if you haven’t chosen a show-stopping...
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Style Insights
How to buy and care for leather gloves
Style Insights
December 9th, 2019

How to buy and care for leather gloves

A good pair of leather gloves is one of those things you’ll never regret having. Just like you wouldn’t show up to a formal event in an old tattered parka, you wouldn’t want to show up to an event with...
A good pair of leather gloves is one of those things you’ll never regret having....
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Style Insights
Winter Wardrobe Must-Haves
Style Insights
November 20th, 2019

Winter Wardrobe Must-Haves

Is your winter wardrobe ready for the deep freeze? Whether you’re an alpine adventurer or you prefer to settle in by a fireplace with a scotch, make sure you’ve got the essentials for the season. Here’s a curated collection of some...
Is your winter wardrobe ready for the deep freeze? Whether you’re an alpine adventurer or...
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New and Noteworthy
The Helm's 2019 Gift Guide
New and Noteworthy
November 12th, 2019

The Helm's 2019 Gift Guide

It’s been a year full of adventure at The Helm. From trips across the globe to events right here in the store, one thing that always stands out is the connections we make with people along the way.  The holidays...
It’s been a year full of adventure at The Helm. From trips across the globe...
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Style Insights
Outerwear Essentials: 4 Must-Have Cold Weather Looks
Style Insights
November 6th, 2019

Outerwear Essentials: 4 Must-Have Cold Weather Looks

The colder it gets, the more opportunities there are to amp up your winter wardrobe. Your outerwear says as much about you as anything else you wear, and in areas like Edmonton that get 6+ months of cold weather, your...
The colder it gets, the more opportunities there are to amp up your winter wardrobe....
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Style Insights
A Man’s Guide to Styling Flannel
Style Insights
October 17th, 2019

A Man’s Guide to Styling Flannel

We all know that a flannel shirt is a staple when it comes to casual men’s style. It’s masculine, it’s comfortable, and it’s a classic look that has stood the test of time.  While we’ve got nothing against the lumberjack...
We all know that a flannel shirt is a staple when it comes to casual...
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Style Insights
How and When To Wear a Black Suit
Style Insights
October 9th, 2019

How and When To Wear a Black Suit

It’s not uncommon for a guy to assume his first suit should be black. It seems like a staple, and it is! But it is never the first suit we recommend a person invests in. Once you've got a navy...
It’s not uncommon for a guy to assume his first suit should be black. It...
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