Editorial
March 11th, 2020
How to do a spring wardrobe edit
Clearing out your out-of-season clothing for the spring and summer As the seasons change, so should your wardrobe. Properly storing your fall/winter items away for the season will not only give your closet extra breathing room, but it will also...
Clearing out your out-of-season clothing for the spring and summer As the seasons change, so...
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March 9th, 2020
Knitwear is the New Sport Shirt
Step outside the sport shirt box If a button-up sport shirt is your default choice for everything from business meetings to nights out, you aren’t alone. It’s easy, it’s a little dressy but not too dressy, and it lets you...
Step outside the sport shirt box If a button-up sport shirt is your default choice...
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February 26th, 2020
Ties are back: Here’s how to wear them with style
Ties are having a major resurgence. Whether you’re going for the preppy look with stripes and navy blazers or you are leaning more toward relaxed sartorial style with a deconstructed jacket and jeans, ties are going to play a major...
Ties are having a major resurgence. Whether you’re going for the preppy look with stripes...
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February 19th, 2020
How to care for leather shoes: 6 easy steps
Leather shoe care can seem daunting, but leather is actually incredibly durable when given just a little love. Proper care for leather shoes (whether dress shoes, boots, or casual sneakers) really comes down to two main concepts: keep them clean...
Leather shoe care can seem daunting, but leather is actually incredibly durable when given just...
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February 10th, 2020
YES, PLEATS! Your guide to wearing pleated pants
Pleated pants are back in a big way. We've been seeing more relaxed trousers take the lead over the last couple seasons, and now pleats are lending themselves to the look. They add volume while still allowing the trousers to...
Pleated pants are back in a big way. We've been seeing more relaxed trousers...
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February 2nd, 2020
TRAVEL STYLE - 3 Key Items for 3 Fashion-Forward Cities
Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing regimen while still looking like you belong in your city of choice. Before jetsetting to any of these style-conscious hot spots, make sure you’ve got...
Travel style isn’t always one-size-fits-all, but if you pack smart, you can simplify your packing...
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January 23rd, 2020
A.P.C.: The Masters of Parisian Casual Style
A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted in Paris, though their approach to style has effortlessly worked its way into the world's most fashionable cities: London, Tokyo, New York, LA. You’ll find...
A.P.C. has become part of the very fabric of casual-cool style. The brand is rooted...
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January 6th, 2020
Our Favourite Looks from the 2020 Golden Globes
Award season is here, and our eyes are transfixed on the TV screen to scope out the formal fashion for 2020. Here are a few of our favourite looks from the Golden Globes. Jason Momoa Jason Momoa continuously proves that...
Award season is here, and our eyes are transfixed on the TV screen to scope...
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December 13th, 2019
Chill Sunday Looks: Men's Casual Style Inspiration
Easy does it. Chill Sundays, holiday breaks, family get togethers. Some days just call for casual vibes. There’s no need to overthink it, but you can still look cool while taking it easy. Here are a few casual looks for...
Easy does it. Chill Sundays, holiday breaks, family get togethers. Some days just call for...
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December 10th, 2019
Staff picks: 15 gifts that will make you the family favourite
The days before Christmas are quickly dwindling, which means if you haven’t chosen a show-stopping gift or two, you’re running out of time to think about it. Not to worry. Our team has chosen a few items that are sure...
The days before Christmas are quickly dwindling, which means if you haven’t chosen a show-stopping...
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December 9th, 2019
How to buy and care for leather gloves
A good pair of leather gloves is one of those things you’ll never regret having. Just like you wouldn’t show up to a formal event in an old tattered parka, you wouldn’t want to show up to an event with...
A good pair of leather gloves is one of those things you’ll never regret having....
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November 20th, 2019
Winter Wardrobe Must-Haves
Is your winter wardrobe ready for the deep freeze? Whether you’re an alpine adventurer or you prefer to settle in by a fireplace with a scotch, make sure you’ve got the essentials for the season. Here’s a curated collection of some...
Is your winter wardrobe ready for the deep freeze? Whether you’re an alpine adventurer or...
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November 12th, 2019
The Helm's 2019 Gift Guide
It’s been a year full of adventure at The Helm. From trips across the globe to events right here in the store, one thing that always stands out is the connections we make with people along the way. The holidays...
It’s been a year full of adventure at The Helm. From trips across the globe...
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November 6th, 2019
Outerwear Essentials: 4 Must-Have Cold Weather Looks
The colder it gets, the more opportunities there are to amp up your winter wardrobe. Your outerwear says as much about you as anything else you wear, and in areas like Edmonton that get 6+ months of cold weather, your...
The colder it gets, the more opportunities there are to amp up your winter wardrobe....
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October 17th, 2019
A Man’s Guide to Styling Flannel
We all know that a flannel shirt is a staple when it comes to casual men’s style. It’s masculine, it’s comfortable, and it’s a classic look that has stood the test of time. While we’ve got nothing against the lumberjack...
We all know that a flannel shirt is a staple when it comes to casual...
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October 9th, 2019
How and When To Wear a Black Suit
It’s not uncommon for a guy to assume his first suit should be black. It seems like a staple, and it is! But it is never the first suit we recommend a person invests in. Once you've got a navy...
It’s not uncommon for a guy to assume his first suit should be black. It...
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