Editorial

October 22nd, 2018
Introducing A.P.C. to The Helm: Don’t call them trendy
Those who know minimalist fashion know that A.P.C. is THE go-to brand. Short for Atelier de Production et de Création, A.P.C. is one of the most influential ready-to-wear clothing brands out of France, with their collection of denim, sportswear, outerwear,...
Those who know minimalist fashion know that A.P.C. is THE go-to brand. Short for Atelier...
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October 16th, 2018
Introducing Howlin’, a Belgian Addition to The Helm’s Fall Lineup
We’re always on the lookout for knitwear brands that combine traditional craftsmanship and high-quality fabrics with contemporary styles, and Howlin’ has really won us over. We can’t wait to show you this line, which is exclusive to The Helm in...
We’re always on the lookout for knitwear brands that combine traditional craftsmanship and high-quality fabrics...
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October 15th, 2018
50 years of fashion with Ralph Lauren
It started with a necktie and grew into one of America’s most iconic fashion brands: Ralph Lauren has just celebrated their 50th anniversary, and what a celebration it was. With a star-studded invite list (including Kanye West, Hillary Clinton, Calvin...
It started with a necktie and grew into one of America’s most iconic fashion brands:...
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September 11th, 2018
Introducing Portuguese Flannel and Danner: two new brands helping us roll out the season’s top look
This season’s top look is rugged and refined Hiking-style boots and warm flannels are hitting the streets hard this season to create a masculine, alpine-inspired look. Conjuring up visions of mountain retreats and campfires at an ultra-posh cabin, this is...
This season’s top look is rugged and refined Hiking-style boots and warm flannels are hitting...
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September 6th, 2018
Embrace the Unusual and the Innovative with New Balance
We love when a classic brand looks for new ways to innovate, and New Balance is definitely one to watch. Not only are constantly adding new tech to their sneakers, they’re also experimenting with style in a way that we...
We love when a classic brand looks for new ways to innovate, and New Balance...
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August 22nd, 2018
3 WAYS TO WEAR CASUAL KNITWEAR AND STILL LOOK STYLISH, FEATURING ALEX MILL
If you’re the type of guy who wears a suit grocery shopping, we’re all for that. But if you like a bit more comfort in your life, a good, casual knit is a must-have. Just because you’re wearing casual attire...
If you’re the type of guy who wears a suit grocery shopping, we’re all for...
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May 29th, 2018
The Helm's Approach - 4 Benefits of Luigi Bianchi’s Made to Measure Garments
With stylish, made-to-measure suits and sportswear, Lubiam’s Luigi Bianchi line of Italian menswear is one of our favourites to work with, and their made-to-measure service is exclusive to The Helm in Alberta. This fashion-forward collection comes straight from Mantova,...
With stylish, made-to-measure suits and sportswear, Lubiam’s Luigi Bianchi line of Italian menswear is...
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May 2nd, 2018
The Helm's Footwear Rollout
This season, we embarked on a mission to improve our selection at The Helm. As we started planning for this, one of the first departments we looked at shaking up was footwear. Focusing on the quality brands that we know...
This season, we embarked on a mission to improve our selection at The Helm. As...
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March 20th, 2018
The Helm's SS18 Look Book. Pt.2
Spring is that time of year when you can embrace colour, prints and seasonal fabrics. Take a look below at part two of our SS18 Look Book - notice pops of colour, floral prints, and linen as a few of...
Spring is that time of year when you can embrace colour, prints and seasonal fabrics....
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March 13th, 2018
The Helm's SS18 Look Book. Pt.1
Smooth, relaxed and cool. This season, classic individual pieces mix with some casual elements like soft pastel hues and easy going footwear. This edition of our SS18 look book is a snapshot of effortless dressing with a bit of attitude,...
Smooth, relaxed and cool. This season, classic individual pieces mix with some casual elements like...
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February 14th, 2018
Outerwear Spotlight - Spring/Summer Leather
Soon we will be basking in the long, sun-filled days of spring and summer, and gone will be the heavy layers and down filled coats of winter. The thing about spring in Canada is this - we can’t forgo all...
Soon we will be basking in the long, sun-filled days of spring and summer, and...
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November 29th, 2017
Introducing Cutler and Gross
Just in time for Christmas - The Helm would like to introduce you to Cutler and Gross. This eyewear brand is designed to accompany both your sportswear and tailored wardrobes seamlessly. Drop by the store and try a pair on,...
Just in time for Christmas - The Helm would like to introduce you to Cutler...
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October 4th, 2017
FW 17 Look Book - Take 1
The Helm FW17 from The Helm Clothing on Vimeo.
The Helm FW17 from The Helm Clothing on Vimeo.
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September 21st, 2017
Fall 17 Look Book
Take the sartorial path less travelled and maintain the mystery. For this edition of The Helm’s Fall 17 lookbook, we’ve highlighted some of our notable pieces in a colour palette that’s subtle, yet strong. No longer does a man need...
Take the sartorial path less travelled and maintain the mystery. For this edition of The...
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June 22nd, 2017
SPOTLIGHT | PAL ZILERI
Loyal to their cultural roots and contemporary vision, Pal Zileri continues to expand their global presence in the world of tailored clothing. Gianfranco Barizza and Argonne Miola founded Forall Confeziona SPA in 1970 with ambitious plans to 'democratize tailoring' for...
Loyal to their cultural roots and contemporary vision, Pal Zileri continues to expand their global...
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May 31st, 2017
Spotlight | Corneliani
Originally known for its suits and sportcoats, Corneliani is an Italian menswear manufacturer that got its start back in the 1930s making raincoats and coats. The family-owned business was set up by Alfredo Corneliani and has since grown up to...
Originally known for its suits and sportcoats, Corneliani is an Italian menswear manufacturer that got...
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