Carry yourself with ease and elegance in Brunello Cucinelli
This is a collection for you to live in
The thing about this collection from Brunello Cucinelli is you’ll want to live in it. With all of the ease and elegance each piece brings, you won’t want to take it off! Over at The Helm we’re enjoying the extended Fall Season in Edmonton so much so that Zach, Kevin and Chad all went out to enjoy an afternoon on the trails in their favourite Brunello Cucinelli pieces.
Once you learn the brand’s backstory you’ll be even more hooked on the garments. Born to a family in a small farming community outside of Perugia Italy, Brunello Cucinelli dropped out of school at age 24 to start his namesake cashmere company Brunello Cucinelli. Today he operates the luxury apparel empire from his 14th century castle in Solomeo, Italy. Strong beliefs in local manufacturing, fair and equitable working conditions for employees, and giving back to the local community are key values that shape this luxury brand. Every detail on their garments is fully thought through, which is why we love the collection.
These are the pieces you must-have
When you mention Brunello Cucinelli, the first thing that comes to mind is premium cashmere. The second thing is looking so effortlessly good. Zach is wearing an open-weave cashmere blend shawl cardigan. It’s a feature piece this season. It's spun from grey, white and purple melange yarn, which will add a pop of elegant colour to any refined wardrobe. We love this sweater worn in a rugged way, which is why it was the perfect choice to grab for an outing in nature.
He also has on the traditional fit five-pocket denim trouser. The washed purple finish offers a timeless style with refined texture and elegant colour.
Last but not least is the overcoat Zach is wearing. This overcoat is produced in 100% virgin wool. It has a contemporary look that is in keeping with Brunello Cucinelli's style. Many of the details have been hand-stitched by artisans who have been trained by the best craftspeople in the world. Great for both autumn and winter, this is an overcoat that you will find yourself wearing often.
You’ll look forward to cooler weather knowing you’ll be able to slip on this cashmere knit-down coat. A removable drawstring hood gives you the option to personalize based on the season and your personal preference. Filled with goose down and feathers, providing an ample amount of warmth. It is unexpectedly lightweight, especially considering how plush and substantial of a coat it is. The best part, you’ll be the envy of all your friends with this top notch luxury coat.
Rugged masculinity meets timeless luxury with this shirt-style shearling jacket. The hidden zip closure and side entry pockets remain practical while prioritizing style and quality. Using special oils, Brunello Cucinelli gave this supple chocolate brown leather a vintage-inspired finish. This is a luxurious garment to wear all fall and winter long. Whether you’re out for a walk in the rugged landscapes or heading out to start your workday, you’ll never want to take this jacket off.
The conversation starts with you - your tailored wardrobe and your sophisticated style. It’s clear why Brunello Cucinelli is a favourite at The Helm. Come by the store and try it on for yourself to get the full look, just like the boys in Brunello!