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The Helm Welcomes Woolrich John Rich & Bros to The Great White North

We are happy to introduce Woolrich JRB to our selection this season. 

We were first introduced to this line back in 2012 @ Pitti Uomo. It was on our radar from day one, and after one look around their booth we both agreed it was something that clientele in our northern climate would tune into. It was rugged, utilitarian sportswear with a sophisticated kick. After speaking to a few of the reps in Florence, we realized, this product was not available to the Canadian consumer due to some distribution disputes between the European and Canadian offices. To say the least, we were disappointed. Brad was instantly on the phone once back to our hotel room. He got ahold of 4 different people before finally contacting the VP of Woolrich USA. His answer was the same as the rest them.... Not available for Canada.

Brad hates being told no, and after a full year of phone calls and emails, the Canadian Woolrich office phoned to let us know that they have finally sorted out their issues and that the JRB product will be available for F/W13. I am giving Brad full credit for this one. I am certain this product would still be unavailable to us if Brad hadn't been as persistent as he was.

With all that said, have a peek at our Woolrich John Rich and Bros collection for this fall.

This is what I truly love about this line. Paired up with a Corneliani suit shirt and tie, this parka can look totally sophisticated. But, throw it on with a pair of jeans and it takes on a totally different look.


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