Italy SS15July 8th, 2015
I believe that the retail experience extends far beyond the product that stores offer. The journeys that bring products to the customer are a major component to the vibe of the retail environment.
It’s not enough to show up to Pitti and have your photo taken a few times, walk the main pavilion for a couple days, only to fly home shortly after. There is so much more to see, people to meet, and conversations to be had.
From Pitti Uomo in Florence, to the runway shows in Milan, these are some of the highlights of our SS15 buying trip to Italy.
This summer marked the 88th edition of the world's premier menswear trade show - Pitti Uomo in Florence. Recently, the show's become known for the bold outfits and personalities that descend on the Fotezza di Basso, especially by the blogging community. But the trade show is so much more, consuming more than 7 acres of land with over 20 different pavilions. The menswear offerings are extensive.
The opening day of the show always brings large crowds.
For this coming fall season, we've added the capsule collection Gabriele Pasini, produced and distributed by Lardini.
The Gabriele Pasini booth at PITTI was showing well.
Meeting new friends and networking is one of the perks of traveling. We were booking some product with our friend James at Private White V.C. and the folks from The Rake magazine popped in for a visit.
Lubiam continues to impress us season after season.
Dinner in Florence with our Lubiam reps Angelo and Joyce - it's not a trip to Tuscany without a Florentine steak for four.
Caio Florence. The last day we managed to get some relaxation in looking over the city.
Milan Fashion Week
A trip to Italy this time of year isn't complete without taking in a few Milano Fashion Week festivities. We managed to attend a fashion show and catch up with some old and new friends.
La Galleria is beautiful at night.
Held in an ancient castle in Milan, Corneliani's fashion show was a true highlight.
We had to pay the boys at Al Bazar a visit after the Corneliani show. Lino and Giampaolo are always a gracious pair. Jake Mackenson from Drest by Scott Malouf joined us for our day around town.
Another very exciting find was Fortella. Pioneered by style icon Alessandro Squarzi three seasons ago, this line's rugged Italian workwear look will nestle in well at the store next season.
Alessandro was more than pleased to give us a personal walk through the Fortella collection and the rest of his showroom in Milan.
Overall, our trip to Florence and Milan was a huge success. We were able to meet with some true movers and shakers in our business and discover some amazing new product for our shop back home. The trip didn't end here though! Stay tuned for our adventure north to the Biella region, where we were fortunate enough to tour two of the finest fabric mills in the world, Ermenegildo Zegna and Loro Piana.