Private White V.C.

Designer Nick Ashley, son of renowned Laura Ashley, is Private White V.C.’s Creative Director and has had a long and illustrious history in the fashion industry having worked for Kenzo, Tod's of Italy and Dunhill Menswear amongst others. His designs are influenced by WW1 hero and the company's namesake Private Jack White’s wardrobe, including classic military garments and the love of motorcycle and car racing. 

For over a century the Private White V.C. clothing brand is manufactured in its very own factory, nestled in the heart of Manchester. The factory is currently run and managed by Private Jack White’s great grandchildren.